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Naked Truth Investing: Can you be fooled three times?

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In December, 2002, ten of the most prominent brokerage firms in the country agreed to a massive settlement. The charges involved well-documented claims that analyst reports issued by these firms were deceptive. The firms sold out their retail clients to curry favor with their underwriting clients.

Among the settling firms were Citigroup (NYSE: C), UBS (NYSE: UBS), JP Morgan Chase & Co. (NYSE: JPM), and Morgan Stanley (NYSE: MS).

Their conduct was so bad that former Attorney General Spitzer agonized over whether to indict them for criminal conduct.

The industry unleashed a massive PR campaign. It convinced you that it saw the error of its ways. They had "reformed." You could trust them again with your hard earned assets.

And you did. Money flowed back in the coffers of these firms and others.

That was the first time.

Recently, settlements were announced in the auction-rate securities debacle with each of these firms and with Wachovia (NYSE: WB). It is likely that more cases will be brought.

The charges were that these firms misrepresented the safety and liquidity of these securities. When they realized that the market was collapsing, some brokerage firm executives sold their personal positions, but deceived retail investors into believing that the markets were just fine. They did this to satisfy their underwriting clients and to keep the underwriting fees flowing.

You believed them again and bought billions of dollars of these securities, thinking that they were "as liquid as cash." Sound familiar?

That was the second time.

Even if the culture of greed that pervades Wall Street, and caused them to sell you out twice, did not exist, you would still be better off not using them.

The securities industry has successfully kept a lid on an exhaustive study that demonstrated that investors who buy stock and bond mutual funds directly from fund families, without using any broker or advisor, significantly outperformed those who used these "investment professionals."

Finally, did I mention that at least one study (that I co-authored) casts serious doubt on the fairness of the mandatory arbitration system imposed on investors by the securities industry? This means that, if you are victimized by your broker, you are unlikely to get justice from the arbitration panel appointed by the industry you are suing.

As our president so eloquently stated:

There's an old saying in Tennessee -- I know it's in Texas, probably in Tennessee -- that says, fool me once, shame on -- shame on you. Fool me -- you can't get fooled again.

I can only speculate what he would have to say about being fooled three times!

Dan Solin is the author of The Smartest Investment Book You'll Ever Read (Perigee Books 2006) and the NY Times bestseller, The Smartest 401(k) Book You'll Ever Read (Perigee Books 2008). Visit his website at Smartestinvestmentbook.com.

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Last updated: November 25, 2009: 12:36 PM

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