Will the Jonas Brothers be the next big thing for Disney?

Anyone looking for a reason to buy Walt Disney Co. (NYSE: DIS) shares now has three: The Jonas Brothers.

Kevin, Joe and Nick Jonas are in the words of Portfolio.com "poised to become a nine figure franchise" for the media company.

The biggest band few over the age of 15 care about recently released "A Little Bit Longer", their second for Disney's Hollywood Records. It immediately went platinum and then quickly became the most-downloaded album on iTunes, according to the magazine. Then there is the sold out tour, the book commemorating the sold-out tour and the 3D movie of said tour.

If that's not milking the franchise, I don't know what is.

The Jonas boys, who took in $12 million last year, also are wholesome enough to allay the concerns of parents worried about the recent R-rated behavior of Disney teen queen Miley Cyrus. She apparently is dating one of the Jonas boys, each of whom wears purity rings symbolizing their commitment to sexual abstinence. I know the Portfolio article specifies the identity of the brother but I have decided I have more important things to do than remember it.

Anyone like me who scoffs at the Jonas' bland of sweet inoffensive pop should remember that they are not the target audience. My niece Danielle, 12, is that audience. She thinks the Jonas' are the best thing since sliced bread -- make that bread itself. She has pictures of the Jonas' in her room including one she drew herself. Danielle is even trying to learn the guitar.

The Jonas Brothers. who play their own instruments, show no signs of slowing. For some handy Jonas figures check this out. Disney will continue to profit from their success as it tries to duplicate it many times over.