July producer prices soar at 14.4% annual rate -- highest in 27 years


The Wall Street Journal (subscription required) reports that producer prices launched upward at a 1.2% monthly rate in July. The rise in the PPI -- which was 0.7 percentage points faster than the 0.5% rate economists expected -- was the result of rising wholesale prices for energy spreading to "automobiles, prescription drugs and capital equipment."

Since the price of oil has dropped 24% from $147 to $112, should we all be relieved that July's number is a temporary blip? Let's hope so, because if not, rising wholesale prices make it even harder for businesses to make a profit when consumer demand is weak.

These higher wholesale prices mean that businesses have two options to maintain profits: keep prices the same but cut costs in other areas by finding productivity improvements, cutting back on payrolls and salaries and the likes, or raise prices to offset those rising costs.

Neither of these options is good for the consumer. If companies cut costs, that will mean more layoffs and weak wage growth. If companies raise prices, that will mean higher prices on consumer goods. Either option means that the middle class squeeze will become more uncomfortable.

If government can crack down on energy speculation -- which accounts for 50% to 60% of trading volume -- and do a better job of fiscal management -- by raising interest rates, balancing the budget, and reducing government borrowing -- then energy prices are likely to continue to fall due to a stronger dollar.

And while government is doing all that, it might also want to examine why gasoline prices have fallen only 9% -- I paid $4.15 a gallon at peak for mid-grade and now pay $3.79 -- while crude costs have declined 24%.

Peter Cohan is President of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter.

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