PC and chip companies have been trying to get TV viewers to use internet functions on their home entertainment systems for years. The problem may be that people who watch television are old. Consumers who use PCs are young. That has not stopped repeated attempts to marry the two.
Intel (NASDAQ: INTC) and Yahoo! (NASDAQ: YHOO) are making another run at putting the two technologies together and it will probably fail. According to The Wall Street Journal, "The pair outlined software tools, based on Yahoo technology, to help companies deliver Web content alongside TV programming. The software complements a new chip from Intel designed to enable interactive features on TVs."
Under this new plan, web content will sit in a bar at the bottom of the screen.
TV viewers already see information at the bottom of their TV monitors. Most business news channels like CNBC use the space to run stock quotes. Sports programming often scrolls scores in that section of the screen. Those bits of information may be useful, but TV is still a passive experience.
People who sit in front of a television set want information and entertainment. They do not want to have to make any effort to get those things. The PC has hundreds of applications that involve a great deal of effort. The keyboard is an "active" feature. People sitting in lounge chairs to watch the tube want to fall asleep.
Douglas A. McIntyre is an editor at 247wallst.com.
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Reader Comments (Page 1 of 1)
8-22-2008 @ 6:34PM
Philip Crosby said...
Programs that actually have informative content could provide thumbnails and links so that items referred to in the program could be looked up at a later time.
We mostly watch PBS, and such a facility would be quite useful. But for programs that have little or no meaningful content, advertisers might want to insert links to drug label fine print, auto specs, for instance.