CVS Caremark (NYSE: CVS) will begin testing an upscale beauty store concept this year under the less than creative name "Beauty 360", with the first locations set to open up right next to existing CVS locations. "Beauty 360" will offer 32 lines of skin care and cosmetics along with various fragrances, according to Reuters.Can you say flop? The problem is that people hate CVS. Googling the phrase "hate CVS" yields 17,900 results, and the chain has experienced success with decent prices on prescription drugs and an expansion strategy that has obliterated most of the mom and pop stores. I can't even imagine why anyone would choose to go to CVS to buy expensive skincare products.
Plus the name "Beauty 360" is really, really, really insipid.
CVS's only hope of having any success with this concept would seem to be making the stores nothing like CVS, and hoping consumers won't notice that there's any connection. Opening them next door won't accomplish that.
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Reader Comments (Page 1 of 1)
8-22-2008 @ 6:03PM
Michael said...
Wow. Tell us how you really feel about CVS.
8-22-2008 @ 7:31PM
Tara said...
Listen up. Not everyone buys cosmetics at CVS. I for one by things that are on sell at CVS. You apparently aren't or don't know what people are really buying there anywhere. Also CVS is one of the most busiest drug stores there is. I know because everytime I go there, its always busy. Maybe the people you know might not like CVS, but thats a small percentage. Everyone in my town goes there. I for one like CVS and I will continue to go there and get products that are much cheaper then most places. If your a consumer looking to get bargains, then CVS is the place.
8-23-2008 @ 11:15AM
Jill said...
I love CVS. I welcome their new skin products store. 360 is catchey because it stands for a 360 degree turnaround. They have great products and good prices in their stores, plus as a member you end up getting cash back to use in the store on products.
8-29-2008 @ 11:29PM
jordan said...
Wow Zac you really don't know anything about what CVS. You should try doing some research before posting your garbage. CVS is a great store to shop at much better than walgreens. Where I live CVS is considered the store to shop at. The new 360 concept will be a great thing for CVS. Not only will they carry high end beauty products but they will also offer a nail salon and massage parlor it will be more like a salon. Do do us a favor Zac shop somewear keep avoiding CVS because none of us want to see you anyway.