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Auto makers want $50 billion!! Why not $100 billion?

'Tis the election season of 2008 and any industry in a mess has exactly two months to make its case and claims to a beneficent US Congress. Who, after all, wants to harm or neglect the already struggling US auto industry.? With General Motors (NYSE: GM) and Ford (NYSE: F) having reached their lowest market valuation in more than a generation, why not ask for the bailout...ah, sorry, assistance...ah, sorry again...low interest loans to re-tool their respective factories for future fuel efficient vehicles.

What's the deal here? The energy bill from 2007 allows for low interest loans to create next generation technologies for energy efficiency. The auto makers want to press Congress hard for their share when the summer recess is over...and certainly before the election. The auto makers say they need $50 billion to be competitive again.The rub as some see it is the desire of the auto makers asking for twice the amount that has been earmarked for such projects. Why not, asking for twice the amount right now is opportunistic as politicians are running for re-election and want to hang their hats on any good issue that will save jobs and create goodwill.



Is this the last chance for struggling GM and Ford? Both auto makers have lost their respective standing in the world as premier manufacturers--that took 30 years to happen. Combined, Toyota Motors (NYSE: TM) and Honda Motor Company (NYSE: HMC) have a market capitalization of $257 billion, 17 times the combined value of GM and Ford at $16 billion. It appears both GM and Ford are intent on offering the latest and greatest in hybrids and other fuel efficient autos, but will need massive re-tooling of plants and processes. To become game-changing type companies in the future, it is an absolute necessity. To compete once again, it will be based on profitability per vehicle sold rather than the raw units sold as GM once boasted proudly of being number one in the world. Number one got them nowhere and Toyota proved that fact.

As these two lobby Congressional lawmakers with hat-in-hand, I doubt if many members of Congress full appreciate the huge financial lead that Honda and Toyota carry over our two American brethren. The national conscience appears ready to help out the beleaguered auto makers especially as they want to offer the best in fuel efficient autos and light trucks.

If Congress is feeling generous, why not ask for $100 billion?!!...

Georges Yared is the editor of GameOnInvesting, a free service devoted to helping investors spot game-changing stocks before they breakout.

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Last updated: November 08, 2009: 09:02 PM

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