Alternative Energy Holdings looks worse suing for defamation

Last week the company that hopes to build a nuclear power plant in Idaho, Alternative Energy Holdings Inc. (PINK: AEGC), announced it would sue the environmental group Snake River Alliance for calling them "scammers" in a TV interview -- a local TV interview.

The company explained that they had to hold this environmental group responsible because the "world wide reach of KTVB and KTVB.COM" was causing them "substantial damage." Calling the company "scammers" on KTVB was "aimed at harming the company's stock and defaming company officials bringing down the stock price," according to this Associated Press report in the Idaho Statesman.

I'm sure the company and locals have got into a fiery battle and that the local activists say lots of inflammatory things. But KTVB still doesn't have the power to sully Alternative Energy's name around the globe. But, do you know what does? An Associated Press story on this lawsuit.

No matter what the suit's outcome people will start wondering about the company. Waste News, the influential trade magazine of the waste disposal and energy industries, picked up the story. Idaho blogger Dan Yurman predicts the suit will just lead to more donations to Snake River Alliance and more scrutiny for the company.

You know what else could really hurt the stock price? A story like this one this month in TradingMarkets.com, which says "Last week, New York-based auditors Rotenberg & Co. reported the company had lost so much money that it raised "significant" doubt about its ability to continue. Company officials said nearly $5 million in losses would not stop it from moving forward." Wouldn't a story like that hurt the stock price more than the local Idaho TV news?