Well, it's happened. Time Warner's (NYSE: TWX) The Dark Knight reached $500 million. According to Boxofficemojo.com, the blockbuster's total tally stands at roughly $504 million as of this writing. Shareholders in the famous media company should be pretty darn happy, especially considering that the DVD will certainly be a big hit during the holiday season.
Yet, I have to wonder if there is a dark side to this monumental achievement. I mean, you do have to ask yourself whether Time Warner could possibly produce a follow-up to Knight. The success of the current flick means that all the Comic-Con geeks out there are going to demand a storyline that blows the pants off Knight. Who knows if that's possible (and I should point out that I, for one, wasn't impressed with Knight, and thought that the hype generated by it was irrational).
And if Time Warner isn't able to please its core audience, could it manage to convince mainstream audiences that the film is worth a shot? A movie doesn't reach $500 million with just the core demographic, of course. When people see big numbers flowing in from the first couple weekends, and subsequently hear about fans seeing a project multiple times, it instills interest in these other demographics, ones that are outside the target audience. This is how a phenomenon is made. And I think repeating such a feat represents a difficulty of the highest order.
The bar is very high right now. Will director Christopher Nolan feel crushed under the pressure of delivering a blockbuster akin to Knight (I am assuming that odds are he will eventually be signed to direct the next Batman, but I don't believe anything is set in stone yet)? He can't do that -- we know it, and he knows it. Still, I have to wonder what's going on inside his head, what kind of psychological forces start to shape the mindset of someone who has just had the hit of his career and needs to follow it up.
How will that affect shareholder value? Because, when you think about it, a shareholder might begin to worry if the director-under-pressure is going to demand the use of expensive A-list actors to bolster the chances for the next entry in the superhero saga. According to this Boxofficemojo chart, Batman Begins cost $150 million to make (not to market, mind you, this is just the production budget). The Dark Knight cost $185 million. How much will Nolan think he'll need? Would he be satisfied with challenging himself and doing more with less? I doubt that. Does it make sense for Time Warner to spend more on the next Batman? I'd say it doesn't. In fact, I look at spending less on the next Batman as a prudent strategic move. If you know the odds of grossing $500 million twice in a row are slim to none (and they really are), wouldn't you spend less? Put another way, if a stock you owned quadrupled, and you took profits on it, would you be keen to plow the profits back into the same stock on a pullback? You most likely wouldn't, because hey, you'd probably have a better chance of repeating that feat in a different stock that was cheaper in valuation.
Time Warner would be smart to greenlight a budget that was equal to the budget for Batman Begins. This would exhibit financial restraint, and it would show respect for the risk involved in making the next Batman movie. Because remember, not only is there the budget to consider, but there's the gross participation of the talent involved. Will Nolan and star Christian Bale receive a higher percentage next time around? I'd have to presume that there's a strong chance they will. And assuming that the Joker doesn't return and that there are new villains for the next film, well, there's another risk. The Joker really propelled this movie, just as Jack Nicholson's Joker drove Tim Burton's 1989 version. I'm not sure people will be that excited for the Penguin, the Riddler, Mr. Freeze, etc.
So management has its work cut out for it. On one side, you have the accountants trying to keep a budget in the sane zone. On the other side, you potentially have Christopher Nolan and his quest to create another surprise blockbuster. Well, as far as I am concerned, the next Batman might not even crack the $250 million level. Hollywood studios, however, oftentimes don't think this way. Studios like Disney (NYSE: DIS), Viacom (NYSE: VIA), News Corp. (NYSE: NWS), and Sony (NYSE: SNE) all spend way too much on movie budgets (mostly due to expensive stars). Lately, studios have been thinking that big, expensive tent pole productions are the way to go, that they are actually less risky than projects with lower budgets attached. Well, I wish movie execs would think like stock traders, because at this point, a $185-million Batman might be an overvalued investment idea.
Again, I would like to point out that a third Batman in the reboot of the series may or may not have Nolan and Bale in it. Nevertheless, I believe they eventually will be in it, if the success of Knight is any indication. And no matter what, I think my essential points stand regardless, and that Hollywood needs to find a balance between excess and success.
Disclosure: I own Disney; positions can change at any time.











Reader Comments (Page 1 of 1)
9-02-2008 @ 2:39PM
Mike O said...
Part of the draw was Heath Ledger, who obviously won't be in the third film. It will be interesting to see what villian(s) appear and who is cast.
With that said, if you set out to top Dark Knight, you'll probably fail. Just look at the other superhero films. Spider-Man 3 was awful. The third SuperMan was a travesty and don't get me started on the third Batman movie from the 90's.
The crew needs to stay true to the goal of this new Batman series and focus on the story. They forgot about this with the recent Star Wars films.
If anyone can pull this off, it's Christoper Nolan.
9-03-2008 @ 8:54AM
Jonathan said...
"The Joker really propelled this movie, just as Jack Nicholson's Joker drove Tim Burton's 1989 version. I'm not sure people will be that excited for the Penguin, the Riddler, Mr. Freeze, etc."
Then I guess you haven't heard that the plan is not to do any villains who have been depicted cinematically before. You'll probably get an antagonist like Holiday, Hush, Reaper or an original character instead. As for spouting a bunch of bean-counter stuff about why the creative team won't top itself...there's a reason bean counters won't be writing and directing the film.
9-07-2008 @ 4:59AM
Mr. linc said...
Agreed! As one of the "core demographic" I was keeping an eye to be sure the movie stayed true to the roots, and not "joel shumauker" outta control!
Yes its futile to think the next Bat will top TDK, but as long as the stories are good and plausible, Chris Nolan will keep the respect and fans, and be put up there with Burton!
I want PAtrick stewart as Mr. Freeze, OR better yet, make Micheal keaton a villian... i mean how bad ass would that be!