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Comfort Zone Investing: Oil's down, which is a start, but not good enough

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Ted Allrich is the founder of The Online Investor and author of the just released book: Comfort Zone Investing: Build Wealth And Sleep Well At Night. In this weekly column, he'll offer advice to investors who are just getting started.

Oil's surge is over. Having reached almost $150 a barrel, it now trades near $100, as of this writing. It may be lower when you read this. That's good news on many fronts. But lower oil prices aren't enough to get this economy back on track. For that, real estate, and in particular home sales, and employment need to rebound in a meaningful way. Here's why.

Let's first look at oil. It's used for many different products, from gasoline to lubricants to tires, etc. Lower oil prices will make filling up at the gas station much less painful. That will give consumers a little more money in their wallets every week. It also lowers the cost for manufacturers using petroleum in their products.

That's all good. And since the price of natural gas, used in many homes for heating, often follows the price of oil, it may be that heating bills will be lower this winter. Again, that makes consumers feel better and actually saves money.

But these are not enough savings for consumers to feel it's OK to buy a new car or a new dishwasher or other large appliance, much less a house. These major purchases only happen if unemployment isn't a daily topic of discussion at the dinner table or when house prices are rising, generating real wealth. If consumers feel their jobs are safe (if they have one) and their homes appreciating, they have confidence in the future and are willing to buy something on credit or save enough to buy it outright, knowing their savings will be replaced over time.

The two biggest factors that need addressing for an economic rebound are jobs and the housing markets. They're the main drivers of the economy. This isn't to suggest that everyone can go back to the over-leveraged days of borrowing every penny out of a house to go on buying binges. Rather it's the basic ability to sell a home, take the proceeds and buy another or use some of the funds to buy other things. That requires lenders to loosen credit a little, not imprudently, so that creditworthy (and that's the key word) borrowers can have access to credit to make purchases they are now deferring, including buying a home.

Real estate is responsible for many jobs as well as wealth building. It's not just the brokers, lenders, carpenters, roofers, brick layers, tile setters, and dry wall experts. There are also the appliance manufacturers, the lumber mills, and right on down the line as you think of all the materials and products that go into a home. Taken together, they're a large part of the gross national product.

So what's the answer to the real estate problem? First, lenders need to get out of their catatonic state and start to lend again but only to consumers with the ability to pay back the loan. Pretty basic, right? The problem is with many banks and other lenders is that they take a bifurcated approach to lending: they either lend or they don't. There's no middle ground. Lenders need to get closer to the middle where solid borrowers have access to money.

Another way: lenders need to be more proactive with their current loans. They need to aggressively seek out marginal borrowers and work out terms with new, lower interest rates and longer pay offs. This may cost the lenders some money but most likely not as much as if the borrowers simply trash the homes and walk away. Only after the inventory of foreclosed homes dries up can other home values begin to appreciate.

Which now brings us back to the other key ingredient for economic well-being: employment. More jobs are created when people buy things. It's that simple.

When consumers feel confident enough and have access to credit, they will buy more. And buying more doesn't mean buying luxury items or unwanted goods.

Rather, it's about buying the basics like a more fuel-efficient car or better groceries or any number of every day items that people need. Sure, some will get right back to buying outrageous stuff, but that's human nature. The key here is to have the demand for the goods and services which in turn creates more jobs.

That's why the real estate market is critical to the solution of our economic dilemma. It creates jobs. It creates wealth which can be accessed by borrowing against the home which in turn allows people to buy more goods and services which creates jobs.

Lower oil prices are great. Let's hope the black stuff trades below $50 a barrel again. But it's not enough, on its own, to make the difference the U.S. needs to get back on economic track. For that, we need real estate to get healthy.

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Last updated: July 04, 2009: 02:33 PM

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