Hewlett-Packard aims to compete head-on with Microsoft

Hewlett-Packard Corporation (NYSE: HPQ) may be playing with fire when it comes to one of its biggest partners. Microsoft Corp.'s (NASDAQ: MSFT) Windows Vista operating system that ships on virtually every HP consumer and business PC system is so sandbagged and hard to use that HP may be installing its own software to allow consumers to easily do things like view movies, digital pictures, and other seemingly simple tasks that many consumers find cumbersome and precarious even with Microsoft's vaunted "easy to use" Vista operating system.

It's a pretty big statement that the largest PC maker in the world wants to bypass the operating system software from the world's largest software company to make sure consumers can do things without any muss or fuss. HP's customer experience group, headed by Susie Wee, stated rather pointedly that it wants to make using a computer extremely simple. As Phil McKinney with HP's Personal Storage Group (PSG) division puts it, "Our customers are looking for insanely simple technology where they don't have to fight with the technology to get the task done ... for us, it's about innovating on top of Vista."

Yikes -- innovating on top of Vista? That's a rather large slap in the face of a company with enormous market clout in the software field, and a rather sound beating for what is billed as Microsoft's easiest to use operating system ever. HP wants to be less dependent on the release schedule of Microsoft's future versions of Windows, including the current Vista release. It's all about giving the consumer choice, right?

Right now, the uninformed consumer has little choice but to buy a new PC with a copy of Windows Vista already installed. But Apple, Inc. (NASDAQ: AAPL), who markets its MacOS operating system as extremely simple to use and live with, is making inroads into the PC market more than ever, and larger Windows distributors like HP need an alternative to ensure it doesn't lose customers to the resurgent Apple. Giving consumers an alternative to Windows Vista may just be the right recipe at the right time, yes?