Apple (AAPL) and Microsoft (MSFT): A monopolist role reversal?


When Microsoft Corp. (NASDAQ: MSFT) was seen as a monopolist in the 1990s, governments all over the world hit it with antitrust lawsuits. The world's largest software company saw its kingdom under attack even as it continued selling operating system software (and later, internet browsers) to all the world's PC manufacturers.

Microsoft is still the king when it comes to software these days, but an old nemesis, Apple, Inc. (NASDAQ: AAPL) is shaping up to become the next monopolist in the PC technology arena.

Apple's iPod/iTunes ecosystem could be called a monopoly. It commands the lion's share of the digital music player and downloading market and customers just can't stop buying the hardware and software. Does that make Apple a monopolist? After all, by some measures, Apple's market share is now larger than Wall Street darling Google, Inc. (NASDAQ: GOOG). Does Apple's 11% share of the PC market make it a monopolist? Does this smaller market share even suggest that? On the surface, no. But Apple's influence extends way beyond that hardware market share figure. Its control of entire market segments would suggest Apple may resemble what Microsoft looked like 10 years ago.

Microsoft controls the operating system that sits on the majority of the world's PCs and many of the applications that reside on those operating systems. Apple controls the iPod and iPhone universe and tightly controls which applications connect to those pieces of hardware. In fact, Apple has more of an iron fist over the ecosystems it is involved in than Microsoft does. Let's just see who the monopolist is in 10 years. It may not be Microsoft or Apple, but Google.

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Last updated: February 13, 2012: 10:13 AM

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