The 2008 U.S. Presidential race heats up

Although it may seem like it's been going on for a long time, the sprint called the U.S. presidential campaign has just started.

Maybe you just wish the race was over by now?

True, given the near-continual political coverage of the primaries and general election campaign on 24-hour, cable broadcast news networks MSNBC (NYSE: GE), CNN (NYSE: TWX), and Fox News (NYSE: NWS), it probably seems like the campaigns have been going on since the dawn of recorded history.

But, really, the political calculus becomes substantive after Labor Day, primarily because the polls are more telling. The summer polls are less-predictive/less-reliable because, in a nutshell, Americans have vacations and summer leisure activities on their minds.

The Gallup Poll

U.S. Senator John McCain, R-Arizona, has pushed ahead of U.S. Senator Barack Obama, D-Illinois, 49%-44%, in the Gallup tracking poll, as of interviews conducted through September 8. There are several, accurate polls one can monitor, but the recommendation here is to follow Gallup, given the organization's strong performance record in survey research.

Look for McCain's percentage to fall and Obama's percentage to rise as the 'bounce' that McCain received stemming from the Republican National Convention fades. Almost all candidates get a 'bounce,' or an increase in voter support, coming out of their party's nominating convention. But know also that at least a portion of this bounce typically disappears in a week or two. The conventions are largely four-day advertorials for the candidates and they tend to sway selected voters, but only temporarily. As the convention hype fades, voters look at the candidates more-critically, which accounts for the dip in support.

However, if McCain's bounce doesn't disappear before September 26, or if his support continues to increase, then most likely some other factor is at work, boosting the Republican U.S. Senator. And given her newness to the campaign and the national political stage, it's most likely Vice Presidential Nominee Gov. Sarah Palin, R-Alaska. But don't draw any conclusions about Palin yet: let's see what the Gallup Poll looks like in a week or so before forming any conclusions about her impact.