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Look for smaller supermarkets and more 'local' markets ahead

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Much of the U.S. economy -- save the oil/oil services sector -- is in a consolidation and right-sizing mode, or something resembling it. Retail chains, home builders, auto manufacturers etc. are all thinning their employee and production ranks, in anticipation of a period ahead with lighter demand. And most investors and readers all familiar with the consolidation in the investment banking sector.

Add another sector to the list: the grocery store sector. After more than a decade of building bigger and bigger stores (and superstores) retailers are experimenting with considerably smaller grocery stores that feature prepared meals in gourmet delis, and fresh produce, The New York Times reported Wednesday.

Safeway Inc. (NYSE: SWY) has opened a smaller-format store in Southern California, Jewel-Osco is building one in Chicago and Whole Foods Market, Inc. (NYSE: WFMI) is considering opening smaller stores, The Times reported.


Grocery stores: function guides form


Economist Glen Langan said two factors are converging to force a shift in consumers' habits, and ultimately, in how groceries are purchased.

"In the 1990s we had the heightening of time pressures, the norm of the two-earner household, with less time available for each task. In this decade, high gasoline prices have made groceries and goods closer to home more attractive," Langan said. "The result is smaller grocery stores with fewer items overall, but with more items that fit the two-earner, time-pressed home, and more 'local' markets." Consumers still will have an array of food choices at typical grocery stores, he added, it's just that the gourmet deli sections will be more-prominent.

Further, American cities/towns will see more 'local' markets, although some may have less obvious openings than others, Langan said. Langan recited the transition of one neighborhood sandwich shop/coffee house in his Fairfield County, Connecticut home town. The sandwich shop first experimented with adding a few 'convenience store' items – such as bread, eggs, and milk. Then the large seating area for coffee drinkers was first reduced, then eliminated, replaced by grocery shelves, he said, with the deli later upgraded to a gourmet deli.

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Last updated: November 12, 2009: 01:59 PM

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