100 Year Crash: Is Morgan Stanley next?


Morgan Stanley (NYSE: MS) posted a 3% earnings decline Tuesday to $1.43 billion, according to Bloomberg News. This relatively fantastic announcement came a day early thanks to rumors that drove down the stock 23% this week. Today, Reuters reports that Morgan Stanley is considering seeking out a merger partner. Why? Given a choice between the fate of bankrupt Lehman Brothers Holdings Inc. (NYSE: LEH) and Merrill Lynch & Co., Inc. (NYSE: MER), which got a $29 a share offer, $12 above its-then $17 a share price, it's a no brainer which outcome would be better for shareholders.

Who would want Morgan Stanley? Well, Bank of America (NYSE: BAC) has many competitors who might well welcome the chance to even the stakes that it raised when it bought Merrill. No doubt there are some at JPMorgan Chase (NYSE: JPM) who would welcome the chance to rejoin with its former investment banking arm that was forced to become independent in 1935 after the Glass Steagall act separated investment from commercial banking. If JPMorgan offered a 10% premium to yesterday's closing price, Morgan Stanley could be bought for $35 billion -- roughly 25% of JPMorgan's current market capitalization. A big bite after Bear Stearns, but possibly digestible.

I think it's becoming fairly clear that the separation of investment and commercial banking was a wise move in the wake of the Great Depression. And with the daily collapse of major financial institutions, it is clear that there was great wisdom in the decision to separate them. So the possibility of using the current market collapse to reunite all these commercial and investment banks does not bode well for the future. Unfortunately, it appears that our government is now in a situation where it must choose daily between two options: terrible and catastrophic.

And it seems to be choosing terrible every time.

Peter Cohan is President of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter. He has no financial interest in the securities mentioned.

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