Short sellers even attack Apple (AAPL)


A few months ago, it would have been unimaginable that the short interest in Apple (NASDAQ: AAPL) would be moving up sharply. The iPod, Mac and new iPhone were doing too well.

Shares short in Apple had the 10th largest increase of any stock traded on the NASDAQ for the period ending September 15. Shares sold short in the consumer electronics company moved up over 24% to 25.7 million. As it turns out, the move may be a good gamble. At under $129, Apple's shares are approaching their 52-week low of just over $115. The shares are down 25% in the last month compared to an 8% drop in the NASDAQ.

Concerns about sales over the holiday season may be one reason for the bets against Apple. Even its strong brands cannot weather a massive downturn in consumer spending. But Apple's problems may be more complex than that.

The market penetration of the iPod, which has sold nearly 170 million units since it was introduced, is likely to continue its slowing growth. The Mac has done extraordinarily well, but there are questions about whether it can make significant inroads into the corporate market where IT managers do not want to support it along with PCs.

Apple's biggest difficulty may be with its latest product, the iPhone. Buyers have been vexed by dropped calls and trouble getting access to 3G signals. This could put some pressure on demand for the handset.

That is a fairly full set of reasons to stay away from the stock.

Douglas A. McIntyre is an editor at 24/7 Wall St.

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