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100 Year Crash: What should we do now?

Posted Sep 27th 2008 2:17PM by Peter Cohan
Filed under: Financial Crisis

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In the wake of $800 billion of taxpayer money spent so far to try to fix what ails the financial system, people are concerned and facing different challenges depending on who they are. Different groups of people might consider responding differently.

Here are some thoughts on possible responses:

  • Companies need to conserve their capital. With the CP market drying up, companies that rely on these short-term credit markets are going to need to conserve their capital or come up with new ways to finance their daily operations. They could start demanding that their customers pay before they deliver service, delay paying employees and put off other bills, or shut down operations. They could also draw down the cash from their credit lines, if they have any, and try to get longer terms loans -- or sell stock. But these actions could send the global economy into a downward spiral; and
  • Government needs to restore trust in the financial system. People are losing trust in our leadership. One way to restore that trust is for a respected political leader to patiently and repeatedly explain the problems we face and what will be required to fix them. In addition to communicating, our leaders will need to take action to unfreeze the short-term credit markets, recapitalize the banks, and rebuild our financial system in a way that will assure that such a financial catastrophe does not happen again. The first must be accomplished in days, the second will take years, and the third could take a decade.

For more thoughts on what government can do in the short-, medium- and long-term, keep checking back on this series of 100 Year Crash posts.

Peter Cohan is President of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter.

Tags: FDIC, safe banks, SafeBanks, short-term credit markets, Short-termCreditMarkets

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