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Unlocking the new Apple iPhone

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It looked like Apple (NASDAQ: AAPL) was going to go out of the business of selling "unlocked" iPhones, which are set up to work on any wireless network. Its new 3G model was going to be sold through about two dozen carriers worldwide. They would be the sole distribution method for the new handset and would make money on the wireless subscription plans marketed with the phones.

It looks like things are not working out that way. According to the AP, "Apple Inc. is putting on sale unlocked iPhone 3G in Hong Kong, allowing people to use it with any mobile phone carrier." The unit will cost consumers $695.

Apple may be taking a significant misstep. If it alienates its carrier partners by undercutting their ability to make money on the product, over time they could push competing products from companies, including the Samsung Instinct and several products that Nokia (NYSE: NOK), the world largest handset company, will introduce later this year.

Apple is a bit vulnerable now. Its 3G iPhone has run into connection problems in the U.S. That may have made some customers less likely to run into stores to get the new devices. Damaging relationships with its distribution operators by offering unlocked iPhones gives the competition an opening.

Douglas A. McIntyre is an editor at 247wallst.com.

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Last updated: November 25, 2009: 03:24 AM

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