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Apple leads broader tech sell-off

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Sure, with news of a $700 billion bailout in flux (now rejected), banks failing and an overwhelming credit crunch, news regarding the tech sector may be a little obscured. But it's enough to see the Nasdaq's 4.7% 9.14% decline -- a triple digit decline day for the Nasdaq and an over two-year low!!! -- to the Dow's 2.7% 6.98% decline to see that the real story is now bigger than Wall Street.

[Quotes updated for closing prices].

Remember, this incredible financial crisis is just the tip of the iceberg. Even with the bailout, the U.S. economy will not escape a recession. Similarly, global economies are feeling the pinch. And with economic hardships consumer and company spending goes out the window for anything from consumer electronics to company IT and advertising spending.

They all plunged today: from software: Microsoft Corp. (NASDAQ: MSFT) - down about 2.5% 8.7%, Oracle (NASDAQ: ORCL) - down nearly 3% 9%, to internet stocks: Google Inc. (NASDAQ: GOOG) - down over 7.3% 11.6% setting a 52-week low below $400 a share, Yahoo! (NASDAQ: YHOO) - down 10.7%%, Amazon (NASDAQ: AMZN) - down 5% 10.4% and setting new 52-week low, eBay (NASDAQ: EBAY) - down about 5.7% 11.6% and in danger of setting a new 52-week low today as well, to hardware stocks: Dell Inc. (NASDAQ: DELL) - down over 4% 9.3%%, Hewlett-Packard Co. (NYSE: HPQ) - down about 3% 6.8%, Intel Corp. (NASDAQ: INTC) - down over 4% 10%, IBM (NYSE: IBM) - down about 3% 4.1%, Cisco (NASDAQ: CSCO) - down over 4.5% 8.5%.

Indeed, several analysts issued reports noting concern about demand for high-tech products in the slowing economy. Doug Reid of Thomas Weisel cut back his estimates for Hewlett-Packard and Dell among others. Analysts for RBC Capital also cut down estimates for several technology firms for the same reasons.


The leader in big-name tech decliners, surprising or not, is Apple Inc. (NASDAQ: AAPL) whose shares are down about 14% 17.9% to below $110 per share! - a 52-week low. Apple was downgraded by two firms today:

Analyst Kathryn Huberty of Morgan Stanley downgraded Apple from Overweight to Equal-weight and cut its price target to $115 from $178 as "PC unit growth is decelerating and the company faces difficult near-term comparisons for the iPhone." She also said that "Even in the best of scenarios, Apple's EPS growth will decelerate meaningfully from June quarter levels." As consumers tighten their belt, Apple needs to move away from products that cost more than $1,500, she said.

Well regarded RBC Capital Markets analyst Mike Abramsky downgraded Apple from Outperform to Sector Perform, reducing his price target from $200 to $140. The company is not recession-proof, and there's higher risk to the growth story, he noted. Abramsky cited a recent survey that shows Mac purchase intentions are suddenly moderating as are electronic purchase intentions overall. Abramski would like to see an introductory iPhone for $0 subsidized pricing. Similarly, other Apple products would have to be introduced at lower prices for it to swing back momentum to its side.

And let's not forget the recent plunge of Research in Motion (NASDAQ: RIMM) after it reported earnings last week. Shares of the BlackBerry maker are down another 6% 12.8% today to below $66 $62 a share - its own 52-week low.

Even what once were high-flying stocks (not that long ago even) -- especially the 52-week low club of Apple, RIM and Google whose shares' 52-week highs were over $202, $148 and $747 respectively -- are now being now hit. This is eye opening to say the least, and signals investors have moved beyond the immediate impact of the financial crisis to the broader impact of the economic slowdown, which would hit even the beloved high-growth tech.

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Symbol Lookup
IndexesChangePrice
DJIA-223.328,280.74
NASDAQ-49.201,796.52
S&P 500-26.91896.42

Last updated: July 03, 2009: 02:32 PM

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