Apple (AAPL): Back to $60


In July 2006, Apple (NASDAQ: AAPL) dropped below $60 just after announcing quarterly earnings. The market was disappointed. Operating margins for the period were only 13%.

It would be hard to find people who think Apple will fall back to $60, but the dynamics of the company's earnings are such that poor holiday sales could push the stock back in that direction.

For the last calendar quarter of 2007, net income rose 58% to $1.6 billion. Mac sales were unusually strong and iPod units sales were still growing quickly. The growth of the Mac was actually extraordinary. Apple sold 44% more Macs than it had in the last calendar quarter of 2006. The new iPhone had its first really big quarter selling 2.3 million units.

Apple may be facing a holiday season where Mac sales grow very little, iPod sales actually fall and iPhone sales miss Wall Street targets. The Mac may simply be hurt by the recession. There have been over 170 million iPods sold since the product was introduced six years ago; it may be reaching a point of market saturation. No really significant changes to the iPod have been made in over a year.

Problems with the iPhone's connections to 3G high-speed internet networks could hold back its sales.

Apple's stock is down almost 50% since last December. That may just be the beginning.

Douglas A. McIntyre is an editor at 247wallst.com.

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Last updated: February 09, 2012: 01:13 PM

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