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Informing the public or fanning the flames?

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Are we fanning the flames or informing the public? Perhaps we are doing both, but I think that sometimes we make matters worse by writing about a dire situation or making it sound more dire than it is just to grab some attention.

In my view, it's fine to have a headline that reads "ABC Bank downgraded by Doui, Cheatum & Howh," yet it may be too provocative to use something like "ABC Bank looks like toast after downgrade, would you risk it?"

Many of our readers have commented lately that we are doing the latter. When we post something edgy, are we promoting debate or just scaring folks?

Its one thing to post "Investors are concerned" and still another to write "Investors can't to the door fast enough."

It seems to me that anyone in a position of leadership or the public eye should be a voice of reason. We should try to write objectively and not sensationalize things.

Unfortunately, the media is often guided by the old adage -- Dog bites man is not a story, man bites dog is.

Sometimes, the news is just bad and simply reporting on it sends chills down investors' spines. This is certainly true when we report that a company's credit rating has been downgraded or it is in jeopardy of going into bankruptcy.

However, I have seen many stories speculating about how bad the stock market might get and this speculation sometimes seems like yelling "Fire!" in a theater.

One thing that politicians and corporate executives often do, especially when partisanship rears its ugly head, is become afraid to speak the truth. They sugarcoat things until it's too late. Last week's presidential address regarding the state of our economy was a year late. A year ago, and even a few months ago, we were hearing everything was just fine from the White House.

I think the best course is to stick to the facts, be objective and leave room for doubt, discussion and debate. Unfortunately, we sometimes let our passions or our need for attention get the best of us. I think I was guilty of this in some of my early stories in my blogging career. Now, I tend to use irony or a cute turn of phrase more. It is often difficult to express your full meaning in a headline and sometimes the brevity loses something.

One of the worst cases of fanning the flames, and the most ironic, is when we actually speculate about speculation in the market. If you have complained about this issue on our site or elsewhere I would be interested in your comments here. How would you grade the following titles from recent stories?

Alan Greenspan has his supporters and his detractors but one thing he did correctly in all his years as Chairman of the Federal Reserve was speak calmly with a minimum of animation. The same was often true of Colin Powell, at one time our senior ranking military officer and later Secretary of State.

Remember, nervous generals make for nervous troops.

Sheldon Liber is the CEO of a small private investment company and the principal for design and research at an architecture & planning firm. He writes the columns Chasing Value and Serious Money.

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Last updated: November 26, 2009: 06:38 PM

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