Did Steve Jobs have a massive heart attack?


This is a rumor that was reported on CNN's iReport site by one of its "citizen journalists" this morning. Apple Inc. (NASDAQ: AAPL) denied the rumor and iReport, which kept the post live from about 7:30 this morning to 10:15am, has since removed the post from its site. Needless to say, Apple stock took a big hit until Apple denied the rumor.

The original rumor included the following sentences: "Steve Jobs was rushed to the ER just a few hours ago after suffering a major heart attack. I have an insider who tells me that paramedics were called after Steve claimed to be suffering from severe chest pains and shortness of breath."




Silicon Alley Insider interviewed Apple's Katie Cotton, Vice President of Worldwide Communications, who replied quickly, saying "It is not true." This incident is likely to be investigated by the SEC. But given how important Steve Jobs is for Apple's future and the lack of information available about his health, a rumor like this is likely to gain more traction than it might at other companies.

And until cameras get live pictures of Steve Jobs actually appearing to be fine, doubts about his health may linger.

Peter Cohan is President of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter. He has no financial interest in Apple securities.


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