Sirius XM Radio unveils more programming options

Sirius XM Radio, Inc. (NASDAQ: SIRI) is making good on its promise to make several programming alternatives available to customers after swallowing rival XM Radio back in July.

While SIRI shares sit below $0.50 today as the Dow plummets yet again, the company's newest radio plans are aimed at increasing subscriptions. The new plans are aimed at letting customers have more choice by purchasing programming from both the Sirius side, as well as the XM side.

Looking to boost its revenue and number of subscriptions, Sirius XM Satellite Radio Inc. Thursday announced a range of new programming options that lets subscribers buy programming from both of the recently merged rival services. The "Best of Both" plan actually tips the scales at $16.99/month, which is over $4 higher than the normal $12.95/month subscription. But, that amount does give all XM subscribers to ability to hear Howard Stern while giving Sirius folks the ability to hear Oprah's satellite show.

But the big news is this: a new $6.99/month plan will allow customers to ability to choose 50 "ala carte" channels from either service. That's what many of us having been waiting for: we may only want a few channels but don't want to pay for all of them. If you've been on the satellite radio fence for a while, will you jump on board now for less than $7 a month and get your fix? You won't get Howard or some live sports without additional fees -- and only certain radios are supported -- so be prepared.