Consumer apparel chain spending 'dismal'


In a sign that Americans are bracing themselves for hard times, or at least taking a break and holding their breath while they see what direction things go in, apparel chains reported September sales, which usually rise at this time of year, were not at all where stores expect them to be.

In a sign that customers are looking toward frugality, WalMart Stores, Inc. (NYSE: WMT) saw a small gain in sales, though not as much as analysts would have liked.

Look for this effect to hit other retail environments, not just apparel, if the market continues to be the top headline and spook customers.
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Last updated: February 11, 2012: 08:27 AM

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