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Don't panic!, and other words of wisdom from seasoned market vets

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This week saw the Dow Jones Industrial Average register its worst losses ever, extending October's reputation as a bad-news month for U.S. stocks. With banks failing domestically and abroad, and Iceland -- Iceland? -- on the verge of national bankruptcy, it's hard not to feel panicky about the state of the market.

In fact, not even market professionals are immune. On a routine visit to my dentist earlier this week, the good doctor informed me my blood pressure is high (yes, he's a very thorough dentist). My first response was, "Have you seen the market lately?"

It then occurred to me how much worse my hypertension might be if I didn't have the wisdom of market veterans to rely on each day at the office. With this in mind, I decided to survey a few of of my learned colleagues here at Schaeffer's Investment Research to see what advice they could offer you in the face of this unprecedented market turmoil.

Ryan Detrick, our senior technical strategist, notes that "It's all about a lack of confidence." (In light of the week's roller-coaster Dow ride, this seems to be the case for both bulls and bears alike.) Detrick explains that it's simple economic physics at work: "When you see banks going under in a matter of days, no one trusts anyone else to lend to them. This, of course, leads to a huge economic slowdown and in a very quick fashion."

However, he says, U.S. investors can at least indulge in a bit of schadenfreude. "The reality of the situation is, Europe is probably in worse shape than the U.S.," observes Detrick. "It seems like nearly every day Europe is bailing out another bank. We've had crises before, but this is the first one in our generation that has spread throughout the globe."

So, with panic sweeping the known universe, what's a trader to do? "Don't panic" seems like obvious advice, but our resident blogger and senior equities analyst, Nick Perry, finds that a bit trite. "I've lost count of how many times I've been told that 'now is not the time to panic,'" he says. "This bothers me for two reasons. One, is there ever really a time to panic? Two, it's like telling someone who's on fire to 'think cool thoughts.' In other words, it doesn't help."

While you're busy thinking cool thoughts, Perry also suggests taking a step back before pulling the trigger on a trade. He notes of his shift from floor trader to office-bound blogger, "When I was trading, I could make a trade very quickly, and I sometimes found that I was doing the exact wrong thing at the wrong moment. Many times," he confesses, "I'd look back and realize I was simply caught up in the moment of the market. Writing my blog forces me to slow down and think the scenario through."

Now that you've got the psychological aspect in check, how should you play the market? (Or, as some investors are asking themselves, should you play the market at all?) Our fearless senior VP of research, Todd Salamone, offered a dose of much-needed rational advice in this week's edition of Monday Morning Outlook. He believes there are definitely buying opportunities in the beaten-down housing and financial sectors, but warns, "Stick with the stronger financial and homebuilding equities, but hedge your exposure to these sectors by going short a related exchange-traded fund or going long a related ultra-short exchange-traded fund."

Plus, Salamone cautions, beware the hedgies. "Avoid large-cap technology stocks, such as Research In Motion (NASDAQ: RIMM), Apple (NASDAQ: AAPL), Qualcomm (NASDAQ: QCOM), and Microsoft (NASDAQ: MSFT), which are heavily owned by the hedge-fund community," he says.

And, if you haven't yet learned to use options as a hedging vehicle, there's no time like the present. "The leverage that options provide allows you to put limited dollars at risk in the market, as you can use long-term or deep in-the-money options as a stock substitute," advises Salamone. "Moreover," he adds, "you can profit in both up and down markets."

Finally, I'll leave you with this gem from Nick Perry. "Take everyone, including me, with a grain of salt," he asserts. "This is just simple common sense. The advice given out in the media may come from a great source and be perfectly valid. However, you need to make sure it fits with your goals and risk tolerances."

Elizabeth Harrow is an analyst and financial writer in the research department at Schaeffer's Investment Research. She is featured in the video series Schaeffer's Daily Q&A on SchaeffersResearch.com.


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Last updated: November 06, 2009: 12:40 PM

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