Overstock CEO's blog post makes homophobic reference; boycott-worthy?

When DeepCapture.com, a site run by Overstock.com (NASDAQ: OSTK) CEO Patrick Byrne and the company's in-house cyberstalker Judd Bagley, published its latest "expose" on Fortune reporter Roddy Boyd, it was nothing new: just more innuendo aimed at demonstrating that Boyd is corrupt and evil because he writes negative stories on bad companies.

But I was somewhat impressed by the ambition of the headline on a site that claims to be producing "investigative journalism": "Roddy Boyd Sucks It Like He's Paying the Rent." In a shocking outburst of good taste, the headline was changed to "Roddy Boyd Works it Like He's Paying the Rent, but the URL remains http://www.deepcapture.com/roddy-boyd-sucks-it-like-hes-paying-the-rent/.

The post was written by Patrick Byrne and is, in my opinion, a pretty good reason for the LGBT community (and anyone else who doesn't have a lot of respect for vulgarity) to boycott the site.

Not that Overstock -- which still hasn't reported a profitable year -- will end up in the black even without a boycott. Hopefully, Overstock's PR hacks will rush to put out a press release disavowing their commander in chief's unattractive trash talk and use of homophobic slurs to insult his perceived enemies.