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Bush's last holiday in office promises to be a chilly one for America

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George W. Bush has been an exceptional leader. Setting aside the foreign policy legacy, no president in the last sixty years has left a comparable economic record. He'll be the first leader in the last 60 years to leave the stock market lower than when he took over on January 19, 2001 -- the S&P is down 28% since then. Bush's closest competitor is Richard Nixon, whose stock market still managed to eke out a 0.6% annual gain.

And the fiscal situation is equally remarkable. The budget deficit will hit a new record, possibly as high as $1 trillion in 2009. The national debt will be $11.3 trillion, up 126%. The dollar would be about 48% weaker based on today's exchange rate -- it was 92 cents to the Euro when he took over. And based on today's price, oil would be triple the $24 it was when he took office (one piece of good news is that this is half of its July peak of $147 a barrel). No other president can match his record.

But these statistics don't tell the story of what kind of holiday Americans will experience after we choose Bush's successor. Thanks to the financial crisis, people will spend less on family gifts and they'll struggle to heat their homes while still feeding their families and taking their medicines. How so? Nielsen reports that 35% of U.S. consumers expect to spend less this holiday season than they did last year, 6% expect to spend more, while 50% of consumers expect to spend the same amount as last year.

Gas cards will be big holiday gift items -- 12% of consumers expect to spend more in convenience stores, likely related to a rise in pre-paid gas cards as gifts this holiday season. Shoppers will flock to grocery stores, super-centers and mass retailers and most of these will offer deals to attract their business. But department stores and electronic retailers will have a more difficult time -- 28% of consumers expect to spend less in these stores this year.

Fuel costs are up and many families in cold regions are going to have to choose between keeping warm and other necessities like eating and medicine. In Maine, for example, home heating oil is at $3.62 a gallon this week compared to $2.70 in October 2007. Filling a standard, 275-gallon heating oil tank last October cost $745. Filling it this week will cost 34% more, or $995.

The recession diet is in full effect. People are cutting back on going to restaurants and avoiding vacations that involve air travel. People can save money in many different ways -- cutting up their credit cards (which charge double digit interest rates), car pooling, taking public transportation, canceling vacations, buying clothes at thrift shops, and buying more pasta and less meat and fresh vegetables.

A sign of the times -- pawn shops, which charge 20% a month interest rates, are booming -- some growing profits at 39%.

Does Bush care? I don't know. But he sure thinks we're lucky that he's in charge.

Peter Cohan is President of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter.

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Last updated: November 11, 2009: 08:26 PM

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