According to Advertising Age, Macrovision Solutions Corporation (NASDAQ: MSVN) has sold the iconic TV Guide to the private equity firm OpenGate Capital. For $1. One freaking dollar! And, even worse, Macrovision is loaning OpenGate $9.5 million at 3% interest to cover the cost of reinvigorating the brand and fulfilling the obligation to serve its current subscribers.
As a child, I would pore over TV Guide, imaging what wonders lay in store for me in the coming week, unaware that the shows would almost always fall short of their promise. For many years, TV Guide and broadcast television were virtually inseparable. Now it's worth a cup of coffee.
The sale demonstrates the difficulty faced by businesses that try to do in print what the electronic world can do better. Want to know what's on tonight? Sites such as AOL Television can provide up to the moment listings, with links and background. With a majority of Americans on cable, program listing are only a button push away. Traditionalists can still find listing in the newspaper.
The type of insider features that were once the meat and potatoes of TV Guide have become core programming for a multitude of magazines such as People and another dying franchise, Reader's Digest. The airwaves are replete with meta-TV programs about TV programs, such as Entertainment Tonight.
No doubt OpenGate intends to reinvent TV Guide, but I have doubts that there is enough value left in the brand to claw its way back to relevancy.
However, I can't quibble that The Price Is Right (CBS, 11:00 a.m.).
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Reader Comments (Page 2 of 2)
10-17-2008 @ 2:24AM
lakeman said...
GETWAU-------I read your comment(s) on this article. I agree that for people who are in a position to make a move, there are, and will be opportunities to help someone out of a bad situation, while creating something profitable for the future. Seeing something positive through the "gloom & doom is vital. EVERYTHING WILL REBOUND should be the slogan of every concerned American.
10-17-2008 @ 2:46AM
Steve Vercelli said...
I knew that this rag was in trouble when we kept getting the "special" issues that "covered" 2 weeks at a time....SEVERAL of them in the past few months. It is dreck. And the others below are right when they say that it has turned into People Magazine.
They're also a bit too heavy-handed in their obvious efforts to prop up the careers of those they love. They have their noses so far up Julia Lewis-Dreyfuss' butt, they can check for gingivitis.
10-17-2008 @ 3:18AM
DawnD13 said...
To paraphrase one of their article's title, I'm pleased to see it isn't just me--TVGuide has truly gone down the crapper. As a "guide" it is worthless inasmuch as there is no more daytime and weekend daytime coverage. They have one soap column with three little blurbs and mostly on ABC soaps. The horoscopes are silly and "Is It Just Me?" is so biased, I don't read it anymore. The descriptions for what's on have decreased to 2-3 pages for the entire week, and it is so full of pictures, the descriptions are reduced to one-liners. I notice the coverprice has risen to $3--and for what? If I wanted pictures, I'd buy People or US. I won't be buying it anymore.
10-17-2008 @ 3:15AM
John of Tustin said...
They sold TV Guide magazine for one dollar? Someone overpaid.
10-17-2008 @ 3:22AM
DawnD13 said...
And BTW...if they sold it for $1...where's my $2 back on the $3 cover price????
10-17-2008 @ 3:40AM
kittymcprtty said...
Ditto here, TV Guide hasn't been a tv guide for ever. They ruined it. Tried to turn it into something else and it failed miserably. It didn't matter that all their loyal customers kept trying to tell them they were failing, they wouldn't listen. They just kept cutting the listings and info more and more till it was a big "zero, ziltch, piece of crap" and everyone stopped buying and subscribing. They deserve to be out of business.
10-17-2008 @ 3:48AM
barbpenney said...
You readers that hate it and still have a subscription...ask for a refund of balance. If you pester them enough they will give it.
10-17-2008 @ 5:08AM
Ron said...
Nothing in the damn thing but ads.
10-17-2008 @ 5:54AM
Char said...
What in the heck does Barack Obama have to do with selling the TV Guide?
About as much as seeing Jessica Simpson naked, I'm guessing!!
I am so tired of people changing the subject on these comment pages or using them to advertise their crap that I just want to scream!!
News Flash: NO ONE WANTS TO READ YOUR OPINION ON ANY OTHER SUBJECT EXCEPT WHAT WE ARE ALL TALKING ABOUT!!
Find a blog on Obama or Jessica Simpson if you want, but stay off of here!!!!!!!!!!!!!!!!!!!!!!
10-17-2008 @ 6:02AM
Marietta said...
DITTO NOTE TO NEW OWNERS: - we let our TV Guide subscripton expire as TV Guide turned into an outlet for celebrity news rather than a source of TV programming; and towards the end, the coverage of the programming became incorrect, spotty and it didn't show all the stations AND TV Guide "clipped" the Daily listings to show a "general" guide for the daytime listings - I like to see a "day by day" - "hour to hour" daily Mon-Fri listing.
I too wrote to TV Guide, and again, like the others' responses, TV Guide's reply was, "We do not care what you think."
Our household uses the newspaper and that too has its limitations. I would never use internet for listings nor do I like to use the TV Guide Channel listings as it's too slow and doesn't encompass enough of a time frame (can't jump to the end of the week like you can with the TV Guide Magazine ).
Bring back the TV guide of old and you'll bring back customers. Keep it at the prior shortened size, which fit perfectly on coffee and end tables, w/total listings on regular & all cable networks - by viewing area and include the crossword puzzle and a short & sweet section about upcoming special programming and new programs, etc. Don't make it into a celebrity-weekly magazine - we have too many of them around as it is.
10-17-2008 @ 5:54AM
Robbie said...
Hey, John - According to Merriam-Webster: The verb loan is one of the words English settlers brought to America and continued to use after it had died out in Britain. Its use was soon noticed by British visitors and somewhat later by the New England literati, who considered it a bit provincial. It was flatly declared wrong in 1870 by a popular commentator, who based his objection on etymology. A later scholar showed that the commentator was ignorant of Old English and thus unsound in his objection, but by then it was too late, as the condemnation had been picked up by many other commentators. Although a surprising number of critics still voice objections, loan is entirely standard as a verb. You should note that it is used only literally; lend is the verb used for figurative expressions, such as "lending a hand" or "lending enchantment."
10-17-2008 @ 5:59AM
Robbie said...
Below the box for comments, it says: "E-mail me when someone replies to this comment." How can anyone reply to a particular comment, when there is no "Reply" link?
10-17-2008 @ 6:11AM
Marietta said...
Thanks for reminding me - I forgot that they stopped the in-depth weekend day time listings as well. We stopped subscribing to TV Guide a few years ago it's been that long. Luckily our subscription ran out at the beginning of the format change.
Also, want to say that the TV Guide station is worthless as well. The upper two-thirds of the screen are either advertising or film clips of tv programming which I don't need to know about. I prefer 100% listings - but again, the scrolling takes too long - I, like so many others, have the ability to read printed paper material much, much faster than the electronic scrolling and again, in the paper format I can jump ahead to later in the week to check the listings. I used the paper format as a way to pre-select my future TV viewing. Due to the fact that there's no way to do pre-selection, I in fact watch way less TV than ever. So maybe it's a blessing in disguise.
10-17-2008 @ 7:09AM
AP said...
Obama has nothing to do with this discussion. Let's stay relevant to the topic people...
10-17-2008 @ 7:23AM
Tim said...
I agree it was a big mistake to turn TV Guide into just another entertainment magazine. It lost what made it special all those years.
And I agree with Amey Stone about Readers Digest being like candy in the 70's!
These last few years though, it's gotten way too PC for me...
10-17-2008 @ 8:13AM
John Thompson said...
I have subscribed for years, but have thought of cancelling for a while now. I bought it for what it was, a tv guide. Now they only show programs for 3 hours at night, not the whole day. Go back to being a tv guide and stay away from the tabloid type format.
10-17-2008 @ 11:23AM
kittymcprtty said...
I gave up on tvguide, newspaper listings, show world, they all just went to chit. But i finally started to to tvguide.com, didn't like it at first but finally got used to it and got it set to my area and my cable company and now love it. I can see every show for every 1/2 hr to hr to 2 hrs at a glance. I can immediately change to that evening in seconds or 2 weeks ahead. It is great. It is like TV Guide used to be. It would be nice if I could sit it by my chair like the old days but I now keep it up on my computer 24/7 and can find out everything i want to know about episodes and if they're new or reruns just like we used to. It's not perfect but it's better than anything else out their in the market. No where else that I can find gives you the listings 24 hrs a day completely with descriptions. For those of you so frustrated try this for a while and you might find it better than you expected. I know I did. At least I know whats coming on now and no one else i can find has this.