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I'm not giving up on eBay, yet

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logoLet me declare right from the start, that I currently hold no position in eBay Inc. (NASDAQ: EBAY). However, if I did have the money to invest, I'd be buying into eBay right now as it goes down. I see eBay shares as a serious bargain right now. I was already thinking that when it 's share price hit $16. I know that I'm going against the grain again, but heck, that's what works best for me.

The company is making moves to keep its books churning numbers in the black. Never mind that I think some of those moves are absolutely rotten to the core. eBay payroll reductions have begun, and I believe that the company intends to cut about 1,000 heads total. It's a classic black ink move, tailor made to provide a positive performance facade to cover shrinking growth. Additionally, the company is cutting off the practice of allowing it's sellers to accept checks and money orders. It's a move which has angered a large number of sellers, but the bottom line is that the change should give PayPal a boost.



In a retail frame of mind, I expect that through the coming year eBay will beat them all. In an Internet frame of mind, I expect that eBay shall run near the head of the pack for 2009. The company can well afford to continue the repurchasing of it's shares, and I believe that it will, providing some buoyancy there. Some say that the company hasn't run out of willing suckers to populate it's site yet. Be it right, or be it wrong, I tend to believe that.

In my view, the one single sticking point that imparts a little extra eBay risk is the virtually insane change which the company has made to its feedback policy. The new policy, which is being road tested right now, places long term sellers, who have excellent reputations, at the mercy of rube buyers with no site experience or good intent. Already, this change has had some negative effect, as evidenced by the complaints that I read in the public forums there. None the less, I think that there's enough good potential left in the eBay operation, that I'm not going to give up on it. No, I'm not giving up on eBay, not quite yet.

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Last updated: November 12, 2009: 12:50 PM

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