At this point it is not clear that GM (NYSE: GM) can get the money to merge with Chrysler. The plan would be to cut 50,000 people. That is a lot of severance. Closing plants and combining product lines cannot be done for free.
Chrysler has figured all of this out and has begun to focus on a partnership with Renault and Nissan, both of which are run by former auto whiz kid Carlos Ghosn. He has been trying to buy into the US market for several years without success. Now, he may have his chance.
If Ghosn can set up a deal where he takes a modest equity stake in Chrysler he may expand his reach into American for a small investment. According to The Wall Street Journal, "Chrysler would have a better chance of keeping much of its operations intact in an alliance with Nissan and Renault than in a merger with GM."
The deal would not really make any sense and may simply be a way to push GM into a merger. While putting Chrysler into a marketing and product development pact with both a Japanese and European car manufacturer, the savings would be modest. Since Chrysler's problems are huge cash losses and falling sales in North American it is hard to see how anything short of an outright merger with large cost cuts does the company any good.
But, there is sense of panic in Detroit which leads to grasping of straws. Panic clouds the mind. Chrysler could do a bad deal because it sees the options as better than no deal at all.
Douglas A. McIntyre is an editor at 247wallst.com.











Reader Comments (Page 1 of 1)
10-21-2008 @ 2:01PM
Tony said...
The 20 MPG Avenger doesn't do much for us. The Hemi is nice, but it is niche, obsolete and won't sell enough to pay the bills.
I have an idea; let's have Chrysler make a few 30+MPG cars. How about one? Or a 4 cylinder diesel? How about a Hybrid? Come on guys! Put those thinking caps on and instead of merging with some other car culture (been there, done that disaster before) get out there and MAKE something NEW!!!
10-21-2008 @ 2:03PM
Kent said...
Between a rock and hard place. I vaguely recall that Renault acquired American Motors back in the late 70's, but it didn't work out and sold it to Chrysler. What goes around, comes around. Renault is a mysterious company we don't hear much about, but it's been around for almost a century. It's success with Nissan in Japan when it took over management control is phenomenal. They also entered Japan soon after the War selling Japan its first taxi fleet, so as I said, they're a very mysterious company.
10-21-2008 @ 2:54PM
liljioe said...
Yep some kind of crap car & i;m sure it hasn't changed.