Dell, Inc. (NASDAQ: DELL) said yesterday that it will sell a 900-person customer support call center in El Salvador to an outsource company that handles support for large global corporations. Stream Global Services, Inc. will take over the customer support center as Dell continues to find ways to slash costs as much as it can.

Stream Global indicated that it will enhance the center to handle upcoming support needs from emerging Latin American markets. My question is this: is Dell once again having an identity crisis about running its own support organization? After all, this is the company that outsourced some U.S.-based support to India a while back, an effort that fell flat on its face. Yes, there is a difference between support centers in India that take care of U.S. customers and Latin American support centers taking care of Latin American customers.

Still, Dell should once and for all just outsource global support for its consumer product lines and call it a day. But wait a minute -- isn't the consumer market the one Dell has used in the last 18 months to claw its way back to growth after discovering consumer retail sales were a sales holy grail? Yes it is. And there are some heavy competitors in the commodity PC business these days, along with a market share-grabbing Apple, Inc. (NASDAQ: AAPL) to deal with. At this time, Dell, did not have any comment on the possible sale of other global call centers. The company probably does not know what it wants to do. It wouldn't be the first time.