This post is part of a feature on companies and products that our bloggers think are in need of a makeover. See all 26.
McDonald's has been hit by one serious critique after another of food safety and nutrition. The company has gone from being a family chain to something only those desperate to save time or money want. There have been half-hearted efforts to modernize, but what McDonald's really needs is a complete menu makeover.
I'm not talking about changing away from hamburgers in all their infinite variety, either. But over the last couple decades the eating public has gotten a lot more picky and worried about getting fat or sick from mad cow disease or some contaminant.
There have been many serious critiques of their impact on worldwide nutrition. Eric Schlosser described in Fast Food Nation how mega-producer McDonald's uses butchering assembly lines. In an era of food safety concern, "a single fast-food hamburger now contains meat from dozens or even hundreds of different cattle." Morgan Spurlock examined in the movie Supersize Me and a related book what happens when an individual -- or a whole country -- eats too much McDonald's.
Of course, McDonald's is facing pressure from the other side, too. We want cheap food. Especially in a recession, people love the dollar menu. But McDonald's has just got to improve the food.
Don't get me wrong. I love the fries and the biscuit breakfast sandwiches. But they're still serving the same basic hamburger they did when I was in grammar school: the most artificial bun you can imagine; a thin gelatinous patty; and tiny squares of pickles and onions on everything. I'm sure it's not the nutritionally most offensive, but that bun just drives me nuts. Are they still working off a stock of buns from the 1950s? Can't we please move to something a little more like real bread?
Those little flecks of onions and pickles are gross. If you like those condiments, they're not enough and they're too bland. If you don't like them, you have to flick out 50 tiny pieces from your meal (which I have been doing for 30-some years).
I'm hoping that we're coming to the end of factory-produced meats. We've had just too many food scares. McDonald's has done some great things; in 1997 they started requiring their meat plants to live up to the humane standards of Temple Grandin. Schlosser says they still have a way to go, especially in improving workers' conditions.
I'm not a vegetarian, but I wouldn't mind seeing McDonald's put a little more effort in their vegetarian hamburgers. I figure if anyone can make a veggie burger taste good, it's McDonald's.
McDonald's got its start producing food of a consistent quality when people were afraid of what they would get if they ate at a strange town's diner. Now people know what they'll get at McDonald's -- but they're afraid of it.
Does McDonald's need a makeover? What would you suggest? Be sure to check out the other makeover posts.
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Reader Comments (Page 12 of 12)
11-01-2008 @ 12:50AM
SAM KING said...
ME LOVES ME SOME MC DONALDS ....MMMMM I WISH I HAD A BIG MAC RIGHT NOW........DONT FORGET THE FRIES!
11-02-2008 @ 7:25PM
Brenda said...
i am a manager for mcdonalds, i understand that you dont always get great service. at our store, if a customer lets us know that an employee is rude, we take care of it right there. not everybody is perfect, so it doesnt help when customers are rude and nasty to us.
11-03-2008 @ 5:52PM
norm said...
BRING BACK THE CHEDDAR MELT, NOW!!!
11-03-2008 @ 7:19PM
Brian said...
Brenda I like McDonald's, the company and even on occassion the food, and agree with you... but you know what? any time I go to McD's website and tell them I had inferior service, I tend to get a call from some pushy (rude) female regional manager telling me why I am wrong because I got inferior (sloooooow / inadequate) service. especially because I got superior, fast service at that very same location a short time ago.
I'm a McD's shareholder and don't appreciate the times when they didn't appreciate my feedback. the fact that I'm letting them know there is a problem at all in one of their stores is actually a service to them, so I wish it would be taken as seriously as I do when I report it. I want McD's to be the best fast food around, bar none. it's in my best interest as well as theirs.
11-04-2008 @ 12:55PM
anonymous said...
The only thing I wish they would change is going back to fresh burgers! Does anyone remeber when they actually had someone behind the counter flipping the burgers?! Now we see them placing some form of patty into some form of warmer or microwave with tongs. ew!
11-06-2008 @ 11:34AM
jim said...
Scrap the Big Mac!!! It's no longer big, it tastes more like sawdust than a burger, and there are more sides on it than meat. I'm sure the old Wendy's ad "Where's the beef?" was referring to the Big Mac.
11-07-2008 @ 8:38PM
Victoria said...
Everything I ever liked about McDonald's has been discontinued such as the Fat-free Apple Muffin, the original Breakfast Burrito, and the Chicken Fajita. I have no reason to go there anymore.
11-13-2008 @ 9:05PM
Mo said...
I love McDonalds -- just the way it is. They have plenty of special, if limited-time, menu items that bring about enough variety. They do need onion rings, though. And, the fries are the best!
11-15-2008 @ 6:20PM
adrien said...
to the Lady who ordered a large diet coke and waited for 7 minutes.......have you considered that maybe it took awhile because they had to change out the carbination?..or maybe that they had to change out the diet coke?.if they would not have done either of those things your pop would have been flat and nasty...have you ever worked at a fast food resturant?...its not EASY!!!..and its not easy to deal with people like you who think we do nothing all day....you have no idea.When i clock on, i do nothing but run my ass off all day...there is no time to hang out and chat with fellow employees, there is too much to do..we are constantly cleaning resdtocking and dealing with people like you...its not like cooking dinner for your family and doing the dishes and thats it....we have at least 150-250 cars in JUST the drive-thru in an hour...Next time you want to complain make sure it is for a GOOD reason.like if your meat is raw, or the sandwich was made wrong.ANd dont bitch out the drive thru people for your order being wrong, its not there fault, its the people on the line that did not read the screen correctly.or the person who took your order and did not put it in correctly.SO to the diet coke lady...go use a pop machine!..or maybe think about it for a minute before you decide to complain about waiting for 7 measly minutes to get a pop.You should actually thank them, for not just giving you a shitty pop.They took the time to MAKE SURE IT WAS RIGHT.
11-15-2008 @ 6:20PM
adrien said...
omg.....i really wish that most of you could like go work at a mcdonalds for a week...just do you can see what we do and HAVE to do....WEdo cook the patties on a grill...are you retarted?..lol...we are at such high volume(that means really fucking busy) we do cook the patties on a grill and then we put them in a tray and slide them into our heated compartments....and it is always fresh, there are timers on everything.
And as for the guy who called about crappy service.....you should have went to the actual mcdonalds you had crappy service at...they would have apologized and offered you a free meal or whatever you had.
The reason that there are no longer certain items is becuase it did not sell.
11-16-2008 @ 11:38AM
susan trexler said...
twice in the last week!!!! first cheesburger without cheese, same week hamburger roll without hamburger. Both at same macdonalds maderia beach fl.33708 sure I was not the only one. poor workers at fault.
11-17-2008 @ 12:49AM
Jessica said...
I work at a McDonalds. Most people don't go to McDonalds because thet're looking for something healthy-they want a burger and fries.
Our buns are identical to any that you'd find in a grocery store. The pickles are not 'little squares', they're just pickles. The onions are dehydrated, which you can also find in a grocery store.
And when you say it's not enough, how much are you paying for this burger? Come on, now. It's not a huge platter burger that you'd get at a dine in restaurant for $8...
The other commenter was right. Sales are up. Stock prices are up. More people are eating McDonalds than ever before. Maybe that's beause of our low prices in a bad economy. If that's the case, you're welcome America.
We have strict standards in place to ensure food safety and quality. We are regulary inspected by local health departments and McDonalds consultants to make sure they're being met.
And you know what else, we still have the best fries...-Jared
I agree with Jared whole heartedly. I work at Mcdonald's also, I'm a manager there, and we have to adhere to the strictest food safety standards and food quality standards that you would be surprised. I think that everyone should be made to work at a Mcdonald's restaurant (corporate at least) for at least a month AND THEN they can complain. mk.
11-17-2008 @ 5:44PM
KRIS said...
HERES AND IDEA....IF YOU ARE UNHAPPY WITH THE NUTRITIONAL VALUE OF McDONALDS, STAY AT HOME AND COOK. McDONALDS, OR ANY OTHER FAST FOOD CHAIN ARE SELLING A PRODUCT, THEY DONT HAVE TO SWAY TO MEET THE NEEDS OF LAZY AMERICA. I TOO LIKE HEALTHY CHOICES, SO WHEN I WANT TO MAKE A HEALTHY CHOICE, I DECIDE TO GET OFF MY @SS AND COOK SOMETHING HEALTHY FOR MYSELF, AND DONT WORRY OR COMPLAIN WHY FAST FOOD GIANTS DONT BOW TO MY NEEDS, I KNOW WE ALL HAVE OPTIONS, I CHOOSE TO COOK FOR MYSELF AND LEAVE McDONALDS AS A TREAT EVERY ONCE IN A WHILE, MAYBE MORE PEOPLE SHOULD DO THE SAME INSTEAD OF ACTING VICTOMIZED IN THIS SITUATION
11-21-2008 @ 4:00PM
Jacque Stager said...
Please bring back the shaker salads! And offer soup year round. Soup and salad is a great alternative to eating burgers all the time if you need fast food.
11-21-2008 @ 5:24PM
Anibeth said...
While I strongly disagree on a currently released raunchy article on Starbucks, your criticism on McDonald's hit the mark. I am tired of seeing McDonald's continue to hide every facts about their food. Burger King, Jack In the Box, KFC, Long John Silver, Red Robins,Taco Bell and other well known fast food restaurants should be closely criticized as well- not just McDonald's. Also too many people eat unhealthy amount of fried food that are bad for their artery and their health. I like to see fast food restaurants like McDonald's to close.
11-21-2008 @ 6:32PM
Rhonda said...
I agree Mickey D's needs a make over. We want something that taste good. I love their fries but burgers need ALOT of help. BUT their sweet tea is the freakin bomb!!!!
I buy a Sweet Tea from McDonalds and buy food from Wendy's.
11-21-2008 @ 6:50PM
xxcoke2653xx said...
I would just like to comment on a few of the comments I read today. I happen to work at McDonald's and I've worked there for over 14 years. I give my 8 yr old the choice of where he wants to eat out fast and there are many different rest. near us: Sonic, Hardies, Wendy's, BK, Captain D's, KFC, Long John Silvers you get my drift. He always picks McDonald's. Why?!?! He likes the food the best and he's aware of what will be spent on dinner and what will be left for him. Now that the sandwiches get made to order, order them the way you want them, plain only this or that etc. The buns are made fresh and we get them 3 days a week. The buns we get also aren't touched by human hands in the bakery they are made in. We also made a change in our menu's not that long ago. We now have snack wraps with low-fat honey mustard. We are also getting if your local one doesn't have it already, specialty coffee. We follow high standards with food safety and freshness of the foods we use. We have to throw away food that I would still eat at home that looks perfectly fine even though the exp. date has come. Yes not all McDonald's are fast like they used to be, or the crew may not seem like they care, but there are new standards that McDonald's has put in place to change these. I will now be getting off the soap box, I have you have enjoyed my opinion on this matter.
11-22-2008 @ 1:55AM
oliver hayes said...
Your coffee is different from store to store. Its not that good to start with.
BECAUSE OF YOUR WATER QUALITY !!!
Can't the store managers taste how your water softeners, or the water conditioners , make the water taste terrible?
I can't stand your coffee from some of your stores , so I go down the street where the coffee is okay.
After the coffee sits, it tastes terrible !!!
11-26-2008 @ 9:22PM
Bear Bob said...
I think most of the criticism of McDonalds is unwarranted but they are the king so the get pelt the most rocks. I mean come on for $1.00 you can get a pretty darned good double cheeseburger. Sure its not as good as the $12.95 burger from Outback Steakhouse or Cheesecake Factory or a $40.00 steak from Ruth Chris, but its fast and cheap and prety good so definitely worth it. Its impossible to improve it without raising the price drastically. Also, they do have more salads and healthy options (like apples instead of fries) but people go to McDonalds mainly for burgers and fries that is what they are known for and what people want. Also, I would have to say that their restaurants are generally cleaner and their service is generally better than other burger chains. In Florida try going to Checkers or Krystals or even many Burger Kings, the service is usually horrible. One time at Checkers I was the only one there at the window. The ladies behind the counter just kept chatting and gossiping about something not work related and ignored me until I left, it was horrendous. Also, McDonalds wins on consistency. I can have a Big Mac and fries in Florida or New York and it tastes the same. I go to other chains like Burger King and others and sometimes the burger tastes good and sometimes its awful. With McDonalds you know what you are getting. Plus their new iced coffees are a winner. So stop whining about McDonalds, its much better than its peers.
12-22-2008 @ 9:20PM
Richy said...
Why don't all of you get a life? I have never seen police outside McDonalds forcing you to buy anything. You don't like it then go someplace else. Just continue to go to Starbucks and spend a fortune on some fu fu drink that you only drink so you can say you get your caffeine at Starbucks!!!!!