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Makeover needed: Newspapers

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This post is part of a feature on companies and products that our bloggers think are in need of a makeover. See all 26.

Every Sunday like clockwork. I put my copy of the Sunday edition of the New York Times (NYSE: NYT) in front of me at the breakfast table hoping to bask in the gray lady's take on the week's events. Then, the interruptions start. My 2-year-old son wants me to read him a book. Household chores need to be done. Groceries need to be bought, and soon the day has slipped into afternoon football time. The newspaper lies on the kitchen table, waiting to be world.

What my family's weekend routine underscores is that newspaper publishers have not kept up with modern life. The notion of a lazy Sunday afternoon seems quaint to me at times, laughable at others. The woes of newspaper publishers have been repeated endlessly. Circulation is declining. Advertising is plunging. Newsroom budgets are being slashed. Many veteran reporters and editors are counting the days until retirement.

But even though the world has changed, the Sunday newspaper has basically remained the same. Publishers continue to view this as their showcase edition. They publish the best stories by the best writers. Many of these features are long because newspapers figure -- wrongly is my view -- that people have the time to read them. These lengthy opuses win journalism awards and may lead to changes in government policy. Think of the Washington Post's (NYSE: WPO) expose on the horrendous conditions at Walter Reed Army hospital or the Times' scoop on warrantless wiretaps. These pieces, though, are the exceptions. Many stories in Sunday papers -- or in their daily counterparts as well -- are simply too long.

For newspapers to keep increasingly fragile grasp on the attention of the American public, they have to remember that it's about their customers and their shareholders. I bet that market research would show that readers would prefer a Sunday paper with shorter articles. Why not give the people what they want?

Do newspapers need a makeover? What would you suggest? Be sure to check out the other makeover posts.

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Last updated: November 09, 2009: 12:11 AM

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