This post is part of a feature on companies and products that our bloggers think are in need of a makeover. See all 26.
Every Sunday like clockwork. I put my copy of the Sunday edition of the New York Times (NYSE: NYT) in front of me at the breakfast table hoping to bask in the gray lady's take on the week's events. Then, the interruptions start. My 2-year-old son wants me to read him a book. Household chores need to be done. Groceries need to be bought, and soon the day has slipped into afternoon football time. The newspaper lies on the kitchen table, waiting to be world.
What my family's weekend routine underscores is that newspaper publishers have not kept up with modern life. The notion of a lazy Sunday afternoon seems quaint to me at times, laughable at others. The woes of newspaper publishers have been repeated endlessly. Circulation is declining. Advertising is plunging. Newsroom budgets are being slashed. Many veteran reporters and editors are counting the days until retirement.
But even though the world has changed, the Sunday newspaper has basically remained the same. Publishers continue to view this as their showcase edition. They publish the best stories by the best writers. Many of these features are long because newspapers figure -- wrongly is my view -- that people have the time to read them. These lengthy opuses win journalism awards and may lead to changes in government policy. Think of the Washington Post's (NYSE: WPO) expose on the horrendous conditions at Walter Reed Army hospital or the Times' scoop on warrantless wiretaps. These pieces, though, are the exceptions. Many stories in Sunday papers -- or in their daily counterparts as well -- are simply too long.
For newspapers to keep increasingly fragile grasp on the attention of the American public, they have to remember that it's about their customers and their shareholders. I bet that market research would show that readers would prefer a Sunday paper with shorter articles. Why not give the people what they want?
Do newspapers need a makeover? What would you suggest? Be sure to check out the other makeover posts.
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Reader Comments (Page 2 of 2)
10-23-2008 @ 9:06PM
lady raven said...
Newspapers have articles with no substance and plenty of bias. Not just this, they are the equivalent of fast food. It's all prepackaged from Reuters or AP, rather than written and researched by and held accountable TO a specific person.
Local papers have very little local information and national papers are no more than a print version of the nightly news. And I can hear the nightly news while cleaning the kitchen after supper or while folding laundry. Why should I pay for something that ends up on the bottom of a bird cage or clogging up the landfill and killing trees...and giving me no value in the mean time. The only thing I like the local media for is the photographs. And they can be put on the internet and shared with the world.
10-23-2008 @ 9:53PM
LEE MILLESON said...
i AGREE THAT THE NEWSPAPERS HAVE TURNED HIGHLY LIBERIAL. THIS LIBERIAL BIAS HAS SLOPPED OVER INTO THE COMICS ALSO.
THE PAPERS ALSO KEEP UP THEIR SUPPOSEDLY BALANCE BY RUNNING ANY GOOD LIBERIAL NEWS ON FRONT PAGE AND ANY GOOD CONSERATIVE NEWS ON PAGE 6 0F SECTION D.
THE TROUBLE WITH THE INTERNET IS THAT THERE ARE NO CONTROLLS OVER WHAT IS PRINTED. YOU CAN WRITE THAT THE CLOUDS ARE FALLING OUT OF THE SKY AND KILLING PEOPLE AND I GUARANTEE THAT IT WILL BE FORWARDED BY SOME PEOPLE THAT SWEAR THAT ITS THE TRUTH.
10-24-2008 @ 1:33PM
John said...
I use to work for the Charlotte Observer and their biggest problem during elections was trying to find one Republican candidate they could endorse so they could say they are unbiased. They would find some rural candidate running for dog catcher who is unopposed and tentively support him/her.
10-26-2008 @ 11:02AM
Jeannie said...
I stopped subscribing to the newspaper a long time ago. When they started reporting with their opinions and not using the facts, I don't to pay for someone's opinion, I want facts and truth !!! The newspapers all lie and they don't care if you know it. If it is a news story the paper supports, they can't read enough about it. These days ,I get all my news from cable news and the internet these days. I constanntly get calls from the newspaper to subscribe again, but I flatly refuse.
10-26-2008 @ 12:08PM
Rocky said...
When one buys a newspaper they want to read the news in a shorter version instead of a story that is long and has a lot of the writers personal opinions even though hidden in it. The repeating of a story for a week or two is not a way to grasp America's attention as it gets boring, whether on page one or page six. The fact of better than half of the paper being ads is also increasingly boring, there is enough of that done on radio and televison and the internet.
10-27-2008 @ 5:33AM
andy abraham said...
There are always a transition...look at blogs.. We have some members that are in advertising on Myinvestorsplace.com...and they feel blog advertising or google adds are more effective and directed...
Could this be a reason newspapers have seen their zenith??
10-27-2008 @ 10:34AM
valerie eastman said...
I have been working for a local newspaper for the last 21 years. The first Monday in October, (referred to as "Black Monday) we were ordered to a mandatory meeting. At this meeting the publisher dropped the "L" word. She informed us all, that 142 employees would be layed off in January. That comes out to about 40% of the employees.
Starting in January, all the departments took a cut. Half of our editorial staff are leaving. Some departments were eliminated completely.
So now I am reinventing myself to continue on.
I will be watching to see if they can succeed. The one thing in their favor is they also do commercial printing.
11-01-2008 @ 1:06PM
jason said...
How about taking a page from the setup of a welcome mat type format and making it where people can have the choice of subscribing to just the portions of the paper they are actually interested in, i.e. sports or the comics or world news etc etc and having that arrive on your doorstep? Thus eliminating paper waste, wasted reading time, etc etc. You can run these with the obigatory advertising you expect in a Sunday paper.
11-01-2008 @ 10:04AM
jef said...
i used to read the washington times but stopped because i was disgusted by the total bias of everything it prints even the classifides are right wing media bias. as long as newspapers like this and the chicago tribune and the others just print what rush says and every article is typical conservative media biased papers will fail. i get my news from a fair and balanced MSNBC, thank yyou
soryr i cant spell good.
11-02-2008 @ 3:23PM
Victoria said...
It will be difficult to find something for my hands to do after many years of enjoying the morning news with my coffee. A concerned father taught me to read a nespaper every day, disemminate the information and make wisw choices. Since the Fourth Estate now behaves like the Oldest Profession I find my hands soiled with more than printers ink.
11-09-2008 @ 11:11AM
Kathy said...
I'm not worried about a liberal slant, and don't find it really true. I think conservatives want it slanted their way actually, not the function of a newspaper.
What is wrong is the structure of a paper, and the editing, spelling, and grammar. It's just sloppy. Just because there are word processors and can cut and paste doesn't mean you don't have to pay attention to what you're writing, and check facts. And please stop moving sections around and make it easy to find and read items. News in the news section, local, garden, sports, etc. all in their place. It's not an Easter egg hunt, and we all just want the facts - you know, who, what, where, why, and when - in a readable form.
Internet coverage is a combination of gossip, news, and just plain filler... articles change from hour to hour, and stories seem to be picked up elsewhere so fact checking falls by the wayside. TV news has become infotainment, and I tend to like the BBC better than most news programs. Don't even get me started on the talking heads type shows. They seem happier now that Obama is in and they have something different to talk about, something real like what's going to change and will it work, so I guess it's just been stale and the same old stuff - but I thought it seemed like they didn't even have a clue about things in the real world.
11-09-2008 @ 9:29AM
Kathy said...
I hear conservatives saying the news has a liberal bias, but I think it's not that. It's the lack of editing, from the choice / placement of articles to the actual writing - spelling, grammar, and clarity of the articles. Covering the facts - who, what, where, when and why - and doing so in a concise manner so we get a complete picture without having to figure out things like who the person just quoted is because their name was edited out earlier in the article along with what actually happened and where because they were edited out too... huh? I'm sure we've all had that experience.
Actually, we get the paper for the crossword / puzzles / advice columnist and would also like to get the complete story on the snippets we've seen on the news and internet. I think that's the function of a paper, and to have it well and concisely written would certainly be a bonus.
11-16-2008 @ 12:24PM
deRuiter said...
Dear Friend, Your article is all wrong, a typical Leftist rant about how hard the writer's life is, what a VICTIM the writer is. Imagine being interrupted from reading the Times to read to a child. Shocking! The real reason newspapers are dropping like flies in a freeze is that THEY ARE SO LEFTIST THAT THE REAL WORLD DOESN'T FIND THEM CREDIBLE AND HAS LOST INTEREST IN READING ALL THE PRO DEMOCTAT PR. The print media is so boring, like the times, all HATE BUSH, love the Left. A typical Times story is "World to end tomorrow, all will perish, women and minorities hardest hit." Today the story is "African resource rich countries doomed because of too much natural resources." Tomorrow it will be "African countries doomed because of poverty." Actually it appears that African countries are doomed to violence and poverty because they are run by Africans, but the Times is not interested in covering that politically incorrect angle. The sooner all the newspapers collapse and the Lib (so called) journalists lose their jobs, the better for America.
11-21-2008 @ 5:11PM
citigurl said...
After what he news media did to the election coverage, it is no wonder they are failing. I have lost my confidence in american journalism. The grammar is bad, the spelling is horrible. There are more sale ads than articles and most of those are biased anyway. They feed the people only the information they allow us to have.
11-23-2008 @ 7:52PM
hustle37 said...
I was trained in the "old-school" world of journalism where you needed two references on the record to print a certain viewpoint. Now anyone can write an article with no attribution for any "facts" stated. Papers will not crack down on their slack rules because they think it sells papers. Truth and balanced "reporting" wins readership. Present the facts and let the readers decide.
I've been out of the business for 12 years now, and I truly feel papers will be all electronic sooner rather than later. With electronic gathering tools as RSS and other automatic feeds, I now get updated news and sports from the topics I want to get. Wise up papers before you are all dead.
12-20-2008 @ 12:34PM
Dave said...
Here are my choices for Newspaper reading the NY metro area:
NY Times: A blantely liberal tabloid trash rag
NY Post: A blatnely conservative tabloid Trash Rag
NY Daily News: A tabloid trash rag
All in all nothing but tabloids with an adgenda being either left or right. Also these paper are rather devoid of local news coverage, which to me is the biggest reason why I do not read any of these papers. Yes national news is important, but I also like to know what is going on in my local government, sports and entertainment. If all I wanted was national stories then I will just flip on my TV and watch a 24 hour news network.