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Makeover needed: CEO pay

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This post is part of a feature on companies and products that our bloggers think are in need of a makeover. See all 26.

You may have noticed, as I did, that Treasury Secretary Henry Paulson seemed colossally uncomfortable during his testimony before Congress in September. Obviously, no one would enjoy jumping into Paulson's shoes and defending the merits of the government's $700-billion bailout bill to skeptical senators. However, the good Secretary's level of discomfort went up to 11 when the legislators began grilling him about the obscenely fat pay packages received by Wall Street CEOs -- even those who, you know, bankrupted their companies and stuff?

I can't blame Hank for breaking a sweat. Before he assumed the role of Treasury Secretary, Paulson was better known as the handsomely compensated CEO of Goldman Sachs (NYSE: GS). To his credit, Goldman is one of the few titans of Wall Street still standing in the wake of the mortgage-backed securities mess. Although he managed not to drive his company into the ground, I'd argue that Paulson is not quite impartial enough to lead the charge for CEO pay reform.

On the other hand, I have never received a salary that could be described as "scandalous." Plus, I have a healthy amount of indignant rage regarding the pay packages scored by such Wall Street ne'er-do-wells as Richard Fuld of Lehman Brothers and Martin Sullivan of AIG (NYSE: AIG). With this arbitrary sense of entitlement, I feel more than qualified to suggest some new guidelines for executive pay.

First, stop pretending you only earn $1 per year. Really, CEOs, how gullible do we look? Major tech firms love this PR ploy, including Apple (NASDAQ: AAPL), Yahoo! (NASDAQ: YHOO), and Google (NASDAQ: GOOG). The funny thing about CEO compensation, though, is that it's rarely limited to a flat salary. Once you factor in stock options, travel compensation, bonuses, and whatever other perks make their way down the pipeline, some of these selfless execs are raking in a sum well north of Greenland's annual GDP. Eliminating these window-dressing "dollar" salaries is a critical first step to greater transparency in executive pay.

Next, implement the Reese Witherspoon pay cap. The adorable Southerner won an Academy Award for her role as June Carter Cash in the 2005 film Walk the Line, an assignment for which she raked in $15 million. Sure, it could be argued that Hollywood entertainers are overpaid; but that's an entirely different commentary. For our purposes, $15 million sounds like a rather healthy dose of cash. Until someone discovers a cure for cancer, HIV, or the common cold, I can't think of anyone who truly deserves to make more than $15 million a year for doing anything. Thus, I submit this number as a firm ceiling for CEO pay.

The purpose of the controversial Witherspoon Doctrine is twofold. First, it represents what I deem to be an entirely reasonable limit on annual compensation. (If you need more than $15 million to cover the bills, you're doing something wrong.) Plus, this initiative also short-circuits the dangers and pitfalls of hubris, which some claim was the Achilles' heel of Mr. Fuld. Ask yourself this: If you're the CEO of a Fortune 500 company, but you pull in the same salary as the bubbly star of Legally Blonde 2, how much excessive pride can you truly indulge in? Yeah ... not so much.

Of course, there's no way to enforce this mandate in the private sector, and I imagine a few CEOs may take issue with my bold proposal. I'm not an unreasonable person, so I have an alternative plan ready for these holdouts: try working a minimum-wage job at Wal-Mart (NYSE: WMT) for a week, and get back to me with a real problem to complain about.

Elizabeth Harrow is an analyst and financial writer in the research department at Schaeffer's Investment Research. She is featured in the video series Schaeffer's Daily Q&A on SchaeffersResearch.com.

Does executive compensation need a makeover? What would you suggest? Be sure to check out the other makeover posts.

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Last updated: November 25, 2009: 10:06 AM

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