Like it or not, here's what your next Pepsi can will look like

I agree with the posters about the resemblance to the Obama logo. I have been drinking Pepsi for too many years. I hate Coke as it taste as though it was filtered through tree bark.

With this new logo, which I despise because it reminds me of Obama and Pepsi recently giving $500,000 to Parents and Friends of Lesbians and Gays (PFLAG), I am cutting back on my Pepsi purchases and trying to buy more and more RC Cola.

When I first saw the new pepsi & Mt. Dew logos at the store, It made enraged. Why does there have to be change!? I find it difficult to cope with such merchandising sceems. That's why I make my home made cola In my bomb shelter.

I hate hate hate the new cans. It looks like regression instead of progression!!! And what really kills me is to think of all the money that you know they paid those idiot marketing people who could have come up with something soooo much better. I definitely agree with the whole correlation between the new logo and the Obama logo. Do they really think we are that stupid??? I doubt that they will change it to anything better unless it cost them money in the end. IT'S ALL ABOUT THE BENJAMINS BABY!!!!

I DO NOT like the new pepsi logos. In fact, their sister company Tropicana has done similar changes as well. The new labels remind me of store-brand products, such as Target brand.

i hate pepsi and coke why dont you poeple do some thing else like coke flaverd water or pepsi flavoerd water i wont drink it but im sure you will buy over some water drinkers but not me i love water so try and make me change my mind make some thing new!!!

I could care less about the logo on a can of soda, i'm gonna crush it when i'm done anyway.

Been drinking Pepsi for 50 years. Pepsi cola hits the spot!... NEVER liked Coke... gag!...
but... THE NEW DESIGN SUCKS! it's down right ugly. Looks like they tried to make it look more "sophisticated"... Pepsi cans should say "I'm fun!... Drink me!" I loved the campaign that had real artists designs on the cans. It was fun to see what I'd find in the cubes next. (ok...I'm an artist, and appreciated the artwork!) As far as it resembling the Obama logo, I haven't seen his, I'll have to go check that out!
Pleeezz.. bring back a bright, fun, cheery can design.. and the "old" ball & wave design. I would drink Pepsi even if it came in an old rusty can, but It's even better when the can looks purdy!
PEPSI people.. are you listening???!

its a bit of a wierd change from the old logo but i think it will make pepsi more stylish, but i personaly like their new logo

i pointed out to my wife the very first time i seen the new logo i told her it looks like obamas i thought i would be the only one to notice is pepsi going to be the soft drink choose 0n the 20th of jan i like pepsi having one now

A soft drink has nothing to do with politics, Bush has sure done us no favors except create a lot of problems, but that has nothing to do with a soft drink. If your not going to buy a drink because of the logo or can design that is stupid. You should buy a product because of taste, price, or a combo of the two, not because you don't like a logo. I wish they would get rid of the cans and plastic bottles and go back to the glass, the taste is so much better. I could care less about any logo, it won't make me buy more or less, it's weather I have enough money to buy it, for it is not a neccessity to have. They should be more concerned weather or not people can afford there product.

um...ugly... and the new sierra mist design makes me want 2 puke

It looks nothing like OBAMA's logo. What are you crazy people talking about. Thats like me comparing the LA Lakers to the LA Clippers. There logos look alike but THEY ARE DEFINATELY NOT THE SAME!!! Get over it you morons. Its Pepsi if you dont like it, dont buy it but stop freaking complaining.

Pepsi, has always touted itself as "The Choice of The Next Generation" and "Generation Next" so it only goes in hand that they'd be so eager as to change not only their font but the logo as well. Kind of brave, Although I do prefer the whole yin yang aesthetic of the old logo, the new logo just speaks of shaking tradition. The font has a futuristic look to it. Or rather what we deem to be futuristic through media print.

I think it's preposterous that drinkers are attributing this as a nod to Obama's emblem. Not once did there ever seem to be a similarity outside the superficial similarities or being a circle and the color scheme. Yet, on the other hand, it'd be pretty savvy of Pepsi's advertising team as well as being emblematic of Pepsi being the about change and the next generation.

Having said that, in the end, Pepsi's logo can change into whatever it wants, as long as it remains tasting the same.

well I've never like pispee anyways. Tastes just like I say it as far as I'm concerned. And yes it does clearly resemble the Obama logo. As well as succeeding in looking like an airline logo at the same time. Yes, if I were a pisspee drinker I would definetly boycott it, not because I was a Mccain supporter, but because it's just wrong for large corperations to us their 'power' or whatever to influence people with what is supposed to be their own private opinions. Work and home. Seperate it, seriously. I'ld do the same thing even if it work a Mccain thing. I boycotted them when they ran the pledge of allegiance on the back of their cans that time. It's 'Under God'... Get it right. It's been that way since the beginning and nobody in this day in age has no right to change it. It's our country, too. Worried about offending people... pphhhuuuuhhh! 81 percent of Americans still believe in God. They've just been pacified by the ridiculous idea that if they protest they're "judging".... give me break!!
Pepsi= pisspee
Logo= Unprofessional
pepsi= pisspee run by a completely biased and unprofessional corporation

How could they put a symble like that on such a great product.Just another clear sign and constant reminder that the US is in deep trouble.

People! who cares what the outside looks like.You are buying what is on the inside.
As a side note,I just recently got a case of Mexican coke and while it is a much bettor product,it doesn't taste the same as the 50's-60's coke flavor I grew up on.They must have changed the basic recipe to work with corn syrup.Because of that all future coke drinkers will never know what real coke tastes like.

I don't like the new pepsi logo at all. It looks way too dull and boring. The dark blue color in the background of the logo looks almost black and gives it a depressing look. Also, the lowercase pepsi font looks to small and boring. I feel that this is the worst logo that pepsi came out with. When I seen the pepsi with the new logo come out of the vending machine, I thought it was a very old can of pepsi, because the logo is so plain and old looking. I almost was going to through it out because of it. I think they will actually lose customers, because of the depressing looking new logo. Hopefully they decide to change it sometime soon. I'd like to hear everyone else's opinion though. Please reply to my comment and let me know if you agree with me. If you happen to like it I'd be interested to know why.

I was a senior Marketing Executive at PepsiCo Intl for close to 20 years. I also spent several years stateside before I left the organization.

The company lost its way in the Late 80's. The legacy of Caleb Bradham (Inventor in New Bern, NC) is long gone.

The difference between Coke and Pepsi was always a more palatable (read sweeter and lower CO2) and friendlier mouth feel.

There has been a parade of book smart and consumer deaf hired guns that never understood the value of consumer brand legacy. Always looking for the next great quickie fix. However rarely has anyone of these folks been inside a corner store and spoken to the proprietor, let alone a consumer that isnt in a sterile and controlled focus group.

The result has been a degradation of consumer brand loyalty, brand equity and rapidly atrophying per capita consumption.

Coke quickly recognized the treacherous waters it was navigating with the advent of New Coke in the early 80's. They did an about face, ate significant public crow and set out to reinforce, not dilute their legacy.

When I get the rare opportunity to walk a store beverage aisle I am stunned at how first position and share of space has virtually been crippled.

To a great degree, in my humblr opinion, consumers no longer have a palpable emotional link to the brand.

Soft Drinks are a reward purchase. People buy them because they make them feel good. It is not a nutritional product. It is not generally percieved as a necessary product. It is a discretionary purchase and largely on impulse.With the advent of Bottled Waters and New Age beverages like Snapple and SoBe etc., Pepsi has taken the patrh of emulation and lost all the leadership and "non product value added innovation" that reigned supreme in the 70's and 80's. Arguably the heyday of the marketing wizardry of Pepsi-Cola.

Now the test will be finding the "Spiritual Compass" of the brand once again.

Good Luck! Its a heartbreaker to us folks that wear the point of the spear during the glorious days of The Pepsi Challenge and the repositioning of Brand Mountain Dew.