Microsoft Corporation (NASDAQ: MSFT) has unveiled the next version of its Windows operating system. The marketing name "Vista" is gone and there apparently is no word to replace it. From all indications, the next version of Windows will be called "Windows 7."

Perhaps Microsoft thinks that the lucky number 7 will save it from the tarnish Windows Vista has left behind on the image of Windows. Although the software giant touted Windows Vista as the most secure and user-friendly version of Windows yet, consumers did not embrace it. Through Microsoft's dominance with PC makers, Windows Vista has still continued to be a huge success, shipping on almost all new PCs. Businesses, though, certainly did not welcome Windows Vista readily. Will Windows 7 be any different?

Using the version number (this Windows is actually version 7), instead of some name, may help Microsoft differentiate it from other operating systems, while reinforcing that there have been six versions of Windows before this new one (hence, it's a tried-and-true product). No release date has been given for Windows 7. Here's a prediction: Microsoft will see Windows 7 as a non-event (as far as initial release) unless it steps up its marketing game soon. If it addresses the perception issues of software crashes, video and audio handling and speed without the latest hardware, Windows 7 may have a chance.