Giles Martin, the son of Beatles' producer George Martin, will serve as the game's music producer and the music featured will come from the band's British releases' master recordings, but not remixed or remastered. Unfortunately, Apple Corps. CEO Jeff Jones also commented that the announcement of the game "was in no way meant as a precursor to the Beatles' catalog arriving at digital music services." Fortunately, Jones' comment leaves the question of remastered or remixed physical albums open.
Investors should be interested in Viacom and MTV Games (sorry, Apple Corps Ltd. is a private company) based on the company's success in the interactive music video game market already, and even though The Beatles game will not carry the Rock Band franchise brand, fans will no doubt make the unbranded connection. Keep in mind as well that this announcement comes a mere four days after Activision Blizzard Inc. (NASDAQ: ATVI) released a new game in rival franchise Guitar Hero. The new Guitar Hero World Tour incorporates game play like Rock Band with a "band" based interactive game that includes vocal and drum kit input controllers.