If Justin Timberlake played Callaway clubs, would you?

Posted Nov 1st 2008 2:28PM by Zac Bissonnette
Filed under: Marketing and Advertising

In a press release, Callaway Golf (NYSE: ELY) announced that it has signed former NSYNC'er and current pop prince Justin Timberlake to an endorsement deal.

Timberlake, who currently hosts the PGA Tour's Justin Timberlake Shriners Hospitals for Children Open, will "play a full complement of Callaway Golf clubs, golf balls and will carry a bag branded with the Company's logo."

Financial terms of the deal were not disclosed, but here's my question: Would you -- would anyone? -- buy Callaway golf clubs because Justin Timberlake plays them? He may be one of the better celebrity hackers, but he's no Tiger Woods.

The endorsement deal will probably get Callaway's logo to show up in places you don't normally see it: US Weekly, People and PerezHilton. But are those really places Callaway will benefit from exposure?

Tags: Callaway Golf, CallawayGolf, ELY, Justin Timberlake, JustinTimberlake