US News admitted that the advertising climate and competition from Time and Newsweek was too tough, so after decades as a weekly, it said a while back that it would publish 26 times in 2009. That is a lot of savings in printing and postage. The publication probably let a few people go.
But the magazine never made it to its new publishing frequency. Things are so bad in print advertising that now it says it will go monthly. According to The New York Times "Just five months after saying it would drop its frequency to every other week, U.S. News & World Report has decided instead to become a monthly magazine."
The magazine, which was founded in 1948, might as well fold. Putting out a news publication once a month when the internet allows people to get news minute-by-minute is not a smart idea. There is a good chance the magazine will not be around at the end of next year.
Over the last week, large magazine publishers like Rodale, Time, Inc., and Conde Nast have put a total of over 1,000 people out of work. The magazine industry is beginning to look like the newspaper sector. That means it is trapped without a way out.
As magazine publishers focus more on the internet, they confront competition like Google (NASDAQ:GOOG) News and CNN. Even on the web, publishing is too crowded for everyone to make it.
Douglas A. McIntyre is an editor at 247WallSt.com.
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Reader Comments (Page 1 of 1)
11-06-2008 @ 7:22AM
Dan Daily said...
I used to be a loyal subscriber to NSNWR. But, they got such a liberal bent in "reporting the news," that I had enough.
Another liberal rag bites the dust. I knew this day would come! Bye, bye, just what I told you when I wrote and complained.
11-06-2008 @ 6:55AM
fred said...
this is more of an indication that,like they left leaning cable news channels they are loosing market share because they try to make the news rather than report it. fox news continues to hammer everyone. Fair and balanced is a winning and proven money maker. Now only if the fools running these publications would report and let us decide, then the country and the business would be better for it.
11-06-2008 @ 7:04AM
Jon said...
This is the sad side affect of tech progression...I hear Playboy is hurt bad as well.
I found this article ...Top 5 Strategies For Surviving A Recession
http://www.curiousread.com/2008/10/top-5-strategies-for-surviving.html
Good luck out there!
11-06-2008 @ 7:34AM
Bette said...
I am a nother of 3 and I have eliminated a lot of my luxuries, no more mani/pedis, no more expensive Aveda hair products (the suave copy of many hair products is great and has the same ingredients) and I refuse to buy any food at the movie theater.
I will not eliminate my subscription to US magazine http://www.usmagazine.com I love this gossip mag. As far U.S. weekly, bi-weekly or monthly...who needs it, I get all my news from the internet or tv. I like magazines as an escape and fun! The amount of enjoyment I get from this magazine is better than therapy. I love when they show 2 stars in the same dress and have peopel vote who wore it better. I love celebrity gossip, especially when they show celebrities looking bad or having celllulite.
I also gave up my gym membership, and have gotten a better work out walking all over the place wearing smartsoles http://www.smartsole.com The smartsole anti-cellulite insoles cause you to burn more calories with every step and I know walk all over the place. There is presently a 10% off coupon till the end of the month http://www.smartsole.com The coupon code is HAPPY10
11-06-2008 @ 8:05AM
Chris said...
I don't think this has anything to do with whether the magazine leans to the left or the right side of the political spectrum. It is a testament to the economic downturn which makes competition increasingly tough for magazines and businesses as a whole. Americans have decided (wisely I might add) to cut back on what they now consider luxuries. Besides that, it's not hard to understand that the advent of computers has lead to an increased decline in readership of magazines as awhole.
Also, I would like to conclude saying that we all carry bias so if you think that you are getting unbiased news you are sadly mistaken. Furthermore, I might add that just because a magazine or the news is bias doesn't take away from something as fundamental as critical thinking, it just requires you to be able (and willing) to wade through all the nonsense.
11-06-2008 @ 9:00AM
Alan said...
I seem to remember the 1980's mavens (rememeber them - the 'zen of Japanese management'?) were predicting the total demise of magazines after some of the old standbys (Life, etc.) folded. Then what happened? Well, visit your local bookstore to see the rows of magazine racks! What is happening now is that there is too much competition for your dollar and subscriptions are often expensive.
11-06-2008 @ 9:29AM
Gt said...
USN&WR has put out way too many "special" the last few years. Best Colleges, Best Hospitals, Women's Health, Retirement. At the same time, it is about the only magazine that routinely covers world news from places outside Iraq and Afghanistan. Too bad biweekly didn't get a chance to fly in print. A news summary would be a nice addition to the immediate, but limited headline news the electronic media offer.
11-06-2008 @ 9:57AM
irasilver said...
More layoffs announced every day! Will it be your employer tomorrow? Everyone! Every single one of us should always be prepared for a layoff. CASH! Piles of cold hard cash is the best way to weather the current economic situation. I discovered one of the best books you'll ever find about finance, "How to Become Filthy Rich on Your Current Income" at www.how-to-become-rich.com. If people read books like this one we would not have the current situation we do. As many people see doom and gloom right now, I see opportunity.
11-06-2008 @ 12:00PM
anon said...
Now if we could just get them to quit printing those useless school ranking publications that have such a bad effect on education.
11-06-2008 @ 12:58PM
MachtheZenite said...
Back in the day of Westbrook Pegler and other right-wing contributors, the mag was far different from its present orientation. Its movement to the left has bunched it together with just about everything else in the print media, and who needs more of the "same old", hence its pending demise. Still, it's sad to see it, or any of the older publications, fold.