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Serious Money: eBay should auction off Skype

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This is the first in a four part series which I hope gives buyers, sellers, shareholders and dare I say management a platform for discussion.

Over the years I have written numerous stories about eBay (NASDAQ: EBAY), which I think has evolved from a must own stock of the new economy to just another company struggling to adapt to the rapidly shifting sand under its feet.

Having made money (bought after bubble burst) and lost money, owning a few remaining shares (sold most at $34), I have been pondering what I would do if I ran the company. My conclusion is that I might break up eBay; at a minimum, I would refocus it.

eBay has had spectacular growth in the past, though less now. It has made highly profitable acquisitions like Pay-Pal and terrible buys like money-losing Skype.

Here are some tidbits for all to cogitate on. In my view, Skype belongs in the hands of a communications company, not an online store. It has millions of users but eBay has not been able to monetize its growth. I think it's time to sell it. The telephone and wireless companies could make much better use of this asset by integrating it into complimentary service bundles.

I think AT and T (NYSE: T), Sprint Nextel Corp (NYSE: S), and Verizon Communications (NYSE: ZV) would all be willing to have a look at how they could utilize Skype. I also think Cisco Systems (NASDAQ: CSCO), which has heavily invested in conferencing networks, could expand Skype's usefulness.

These are a few of the companies that might have an interest. Add to these the new bundlers of communications and entertainment media like cable companies and the list grows to include Clear Channel Communications (NYSE: CCU), Comcast Cl'A' (NASDAQ: CMCSA), and Time Warner Cable (NYSE: TWC).

I would add the satellite networks and perhaps even Google (NASDAQ: GOOG), which might find a more enterprising way to incorporate Skype more profitably.

So there might be as many as twenty potential buyers willing to kick the tires and buy Skype at a price that would let eBay move on and cut it's losses.

Of all the companies that might make use of Skype, I like the Cisco possibility the best because of its leadership in internet routing and communications equipment, conferencing and telecommunications strength, and finally because the free service would not cannibalize existing revenue streams like it might for the telco's.

What would be the best match for Skype?



If eBay were to keep Skype do you think they will ever find a way to make any money with it?

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Last updated: July 04, 2009: 06:13 AM

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