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Why does American Express (AXP) want to be a bank?

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American Express (NYSE: AXP) applied to the Fed to become a commercial bank. The Fed even waived the 30-day waiting fee "in light of the unusual and exigent circumstances affecting the financial markets."

But, American Express made almost $800 million last quarter, so why convert the company to a new form of financial entity? In part, according to Bloomberg, because "October marked the first month since 1993 that card companies were unable to sell bonds backed by customer payments."

Since Amex tends to offer cards to the high end of the consumer market, the move speaks loudly to how fast the credit crisis have moved up the ladder of individual income. Even those "well-off" are considered substantial default risks.

It would seem that all of those reasons are academic for a firm which is, by almost any measure, still remarkably healthy. Perhaps the hidden message here is that Amex management is looking out a quarter or two and sees its own financial disaster not unlike the ones that have hit banks and brokerages. If that is the case, it may be a window onto the depth of the credit crisis early next year, and the view is not terribly good from here.

Douglas A. McIntyre is an editor at 247wallst.com.

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Last updated: November 12, 2009: 04:37 PM

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