You don't have to be a genius to know that coffee king Starbucks Corp. (NASDAQ: SBUX) is in a big pot of coffee beans.
The rapid deterioration in business at Starbucks has been predictable, and not even the great entrepreneur, Howard Schultz, can stop the decline.
As the gambler, Kenny Rogers says, "You gotta know when to hold 'em, know when to fold 'em." In the case of SBUX, it is long past the time to fold 'em.
I mean seriously, who in God's name can afford a $4 latte or $2-plus premium cup of coffee in this economy?
You know, that cup of black tar from Juan Valdez is not looking all that bad after all.
And lots of you are feeling the same way. If not Juan Valdez, how about McDonald's (NYSE: MCD). It is clear from its results that many of you are giving up the bling in exchange for the ka-ching.
SBUX reported earnings confirming the malaise on Monday after the close. The company said that profits in the quarter ended Sept. 28 dropped an earth-shattering 97%. Now, granted, the headline number included $105.1 million in restructuring charges and turnaround efforts, but my goodness.
Even after excluding the charges, SBUX made 10 cents per share versus the 13 cents expected by Wall Street estimates. But the biggest worry for investors has to be the 8% drop in same-store sales.
In a strange conference call after the release, the company outlined several scenarios whereby 2009 results would barely meet or miss current expectations. SBUX claimed this was not a reduction in guidance, but instead a forecast of what ifs in a worst-case scenario.
Whatever you call it, it is looking more and more like the worst-case scenario is taking place. That means last quarter's results are likely to be repeated going forward. I just don't see how it can avoid it.
As such, investors should not rely on current guidance. I, for one, expect the company to miss the mark by a wide margin in 2009. The recession has only begun, and nobody knows how deep it will go.
If anything, SBUX should withdraw guidance -- but that is not in the nature of the fighting Schultz. He set the bar and will do whatever it takes to jump over it. But he is only making matter worse for himself.
Investors are beginning to clue in. Shares of SBUX are down more than 60% during the past year.
Louis Navellier's PortfolioGrader, which offers free ratings for nearly 5,000 Wall Street stocks, rates SBUX a C, or Hold.
The bottom line is that even if the company makes 75 cents next year, there is more room for SBUX to fall. With a 10 multiple of earnings we would get a share price of $7.50.
If you want to buy the stock, I would wait until we get a better idea what the year looks like from an earnings perspective.
Jamie Dlugosch is a contributor to InvestorPlace.com.











Reader Comments (Page 1 of 1)
11-12-2008 @ 1:32PM
michael said...
Starbucks needs to get realistic. The days when americans had money to burn are over. Starbucks sold a bill of goods to the american public long enough. The company must reduce it price of a cup of coffee in these bad times or go under. It used to be in bad times a person can buy a good cup real cheap, well the times are bad again and getting worse. Starbucks needs to stop advertising that it gives the poor coffee farmers from other countries additional money. The farmers should be grateful that we buy their coffee.To add insult to injury I think it is stupid to have a tip jar stearing me in the face. Starbucks needs to pay the american employees more money and not the forgein farmer. Starbucks if the people think that your product is to much money than it is. If you do nothing to reduce the price than you will go out of business. I just gave you free advice
11-12-2008 @ 5:02PM
Wily said...
I see the analyists consensus is "buy." I guess they're gonna ride that pony til it drops.
11-22-2008 @ 11:29AM
Ricky said...
In times like this when the economy is bad, almost all companies big and small reduce thier prices to encourage sales. Look at the gas prices they're down, the department stores have lower prices, car prices are down even some airline fares are down. I think Howard Schultz needs to take his head out of the sand and wake up. He claims that if you try his coffees you'll come back again, well now is the time to test your theory.... Lower your Coffee and Latte prices and get back on your feet before you self destruct.