P. Diddy looks to Obama to sell cologne

Posted Nov 13th 2008 3:00PM by Zac Bissonnette
Filed under: Marketing and Advertising, Comic Relief

If there was any doubt left that P. Diddy has one of the crassest, most tasteless -- and brilliant -- minds in the history of marketing, this latest stunt should put it to rest.

Next month, Diddy's new men's cologne "I am King" will hit stores, and the hip-hop mogul is hoping that it will resonate with the same people who voted for Barack Obama. "When you see Barack Obama, you see a strong, elegant black man and when people see my ad, it's almost like that's the trend," he told (subscription required) The Wall Street Journal. The paper adds that Diddy plans to promote the fragrance in a lunch he will hold in Los Angeles and on TV talk shows and link his new fragrance and Obama.

How wonderful. Diddy is hoping to capitalize on one of the most historic events in the history of this country to sell people 1.7 ounces of scented water for $100. Ads for the cologne feature a tuxedo-clad Diddy on the French Riviera aboard a yacht, on jet skis and on helicopters.

The commercial success of this cologne would speak volumes about the intelligence of the American consumer.

Tags: Barack Obama, BarackObama, P. Diddy, P.Diddy

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Reader Comments (Page 1 of 4)

11-14-2008 @ 6:07AM

Scott Yeti said...

Diddy will do anything for the dollar. It might be low but he's still a savvy business man to pull this off.

http://WoooHa, Inc.
Urban Music Business and Branding

11-13-2008 @ 4:20PM

Henry Ballard Sr. said...

fool in the house

11-16-2008 @ 8:13PM

dolfinmum4 said...

100 dollars for a bottle of sented water that probably cost about 15 dollars a bottle to make, but people will pay because of the name on the bottle. If it is any good, I will wait until the knock off comes out.

11-16-2008 @ 8:20PM

Badbns said...

"I am King?" Hmmmm, wrong country Piddy. In America, we have Presidents, not Kings.

11-16-2008 @ 8:26PM

CAROLE said...

I THINK IT SAD THAT A BLACK MAN WOULD ATTEMPT TO DENIGRATE THE OFFICE OF THE PRESIDENT OF THE UNITED STATES.....AND THE PRESIDENT ELECT HIMSELF WITH SUCH AN OVERTURE OF TRYING TO CONNECT HIS PERFUME WHETHER CHEAP OR NOT.......TO BARACK OBAMA'S COATTAILS.....DIDDY MAY HAVE THE TUX ON.......BUT HIS PAST LIFE SEEPS THROUGH..AND ONE CAN STILL HEAR THE HAUNTING WORDS OF HIS """ MUSIC""""...AND THE SMELL OF BLOOD IN THE STREETS

11-16-2008 @ 8:27PM

KT said...

They all think they're going to be kings and queens now. You're damned straight it's a trend. We're in deep.

11-16-2008 @ 8:33PM

Janet said...

Brilliant

11-16-2008 @ 8:39PM

ANN said...

GIVE ME A BREAK...CAN'T BEAT OLD SPICE.THE MARK OF A REAL MAN.

11-17-2008 @ 9:13PM

Michael said...

Spread the smell around, I mean wealth.

11-16-2008 @ 8:43PM

Wendell said...

People like P. Diddy need to realize that as they attach titles like "king" to Obama, they foster the misgivings many hold who did not vote for this man. No freedom loving American reacts positively to the title of "king" when it pertains to our president. Diddy may wish for Obama to assume the title, but I am confident Obama himself has more sense than that.

11-16-2008 @ 8:47PM

Bill said...

Now let's see how President-elect Obama reacts to this. If he has any class he will stop the connection. He' is our new president and should never be exploited.

11-16-2008 @ 8:47PM

Duane said...

Bout time somebody tried to sell something to get rid of what stinks about Obama...ain'y gonna be nuff Diddy.

11-16-2008 @ 8:59PM

NORMA said...

what a gimic stupid people that fall for this crap aren't very smart.

11-16-2008 @ 9:24PM

rick said...

Come on help a brother out.

11-16-2008 @ 9:25PM

sam said...

Does it smell like bananas?

11-16-2008 @ 9:26PM

chevyrick407 said...

Have you ever smelled the interior of a pimpmobile?

11-16-2008 @ 10:21PM

TutiGmzz said...

They fell for all the lies Obama said. So they just might fall for this sh#t. Diddy after your done making the money from the water your selling. Remenber, Obama wants you to spread the wealth.

11-16-2008 @ 9:28PM