If there was any doubt left that P. Diddy has one of the crassest, most tasteless -- and brilliant -- minds in the history of marketing, this latest stunt should put it to rest.Next month, Diddy's new men's cologne "I am King" will hit stores, and the hip-hop mogul is hoping that it will resonate with the same people who voted for Barack Obama. "When you see Barack Obama, you see a strong, elegant black man and when people see my ad, it's almost like that's the trend," he told (subscription required) The Wall Street Journal. The paper adds that Diddy plans to promote the fragrance in a lunch he will hold in Los Angeles and on TV talk shows and link his new fragrance and Obama.
How wonderful. Diddy is hoping to capitalize on one of the most historic events in the history of this country to sell people 1.7 ounces of scented water for $100. Ads for the cologne feature a tuxedo-clad Diddy on the French Riviera aboard a yacht, on jet skis and on helicopters.
The commercial success of this cologne would speak volumes about the intelligence of the American consumer.
Reader Comments (Page 2 of 4)
11-16-2008 @ 9:46PM
A Tight Scotswoman said...
Oh, pleezzzzze!
Give me a freakin' break!
$100 dollars for a bottle of scented water?
You can buy a bottle of water for 25 cents each if you it by the case!
Add some scented natural/herbal oils, pop on the cap and slap on a price tag and you'll be rich like PEE Daddy!
11-16-2008 @ 9:53PM
SoFunny said...
The commercial success of this cologne would speak volumes about the intelligence of the American consumer. (???) WHAT!?!?! What would the American Consumer say? How stupid we are to line the pockets of an egotistical brainiac that is blinded by his own ego? OY! I think I am going to throw up!
Better try elsewhere- I am not buying.
11-16-2008 @ 9:59PM
Dudley (P. Diddy) Haas said...
I will be among the first to stand in line to purchase this cologne. I will spray some under my toupee and get lucky with the ladies...
11-16-2008 @ 10:46PM
Nakaina said...
P. Diddly does it again! He tries to make hits with other people's talent! What a loser. That guy needs to disappear along with Brittany Spears, Lindsay Lohan, and every lousy actor/singer that bombards us with their crap.
11-16-2008 @ 10:13PM
bc said...
a obama what? his wife said on tv he smells.
11-16-2008 @ 10:29PM
Raven said...
Maybe he means Martin Luther King.
The name is kind of Luxocrat. If Diddy thinks of himself as a king , he's got a huge ego.... and another cologne from P Diddy.
11-23-2008 @ 6:40PM
sir said...
it will be called B.O BODY ODOR
11-17-2008 @ 4:51PM
kirby said...
I am so sick and Tired of that idiot! He doesnt represent me or most people like me (African-American) He is a joke in my world, And I don't know of anyone that would purchase anything connected to him.
11-16-2008 @ 10:17PM
ayjay said...
Itchhhhhhhhhhhh.....
11-16-2008 @ 10:18PM
ET said...
Intelligence....??? Or did you mean lack there of....????
11-17-2008 @ 10:11PM
Tim said...
Hey, he has talent, and hes going for the bucks. At least hes not a useless whining crybaby like Kanye west. Now thats one useless moron.
11-16-2008 @ 10:18PM
Jack said...
The King? Why didn't he just call it the N word? That's what they put in the comedy and music already. Not my words - there's.
11-16-2008 @ 10:23PM
DEB said...
Whatever.......just stupid!!!!
11-16-2008 @ 10:38PM
nobama said...
yep....you elected obama...now all his pals are trying to cash in on the "friendship"....see Ayers....and the others that coming out...even Oprah......pretty soon we will see bananas on top of the food pyramid.....
big mistake.......
only an idiot will call himself king or meziah
11-16-2008 @ 10:41PM
nobama said...
TERRORIST AYERS IS CASHING IN ALSO W THE OLD BOOK. NO SURPRISE OPRAH AND NOW THIS CLOWN ...GO FIGURE.IM SURE PSDT OBAMA N E E D S THIS COLOGNE
11-16-2008 @ 10:52PM
jkbonsai said...
Thank goodness I have the common sense not to purchase anything P. Dicky has to sell. Go ahead sheep buy it all.
11-17-2008 @ 12:15PM
B Cromartie said...
Why not do an ARTICLE on ALL who are capitalizing on Obama. I think they should all be exposed. For example, someone is selling coins, already, to commemorate his election. How crass can you get?
11-16-2008 @ 11:14PM
Labelle said...
once a ni _ _ a, always a ni_ _ a.
11-16-2008 @ 11:21PM
BEADADDIDDY said...
Although (NO ONE KNOWS WHAT TO CALL HIM) B/C SELF ENDLESS NAME CHANGES...
Please stop...(WHATEVER U want to be called) and Just be a Dad! Set an example, use a condom, STOP having babies with copious amount of women and get married. EARN THE RESPECT vs. Trying to PITTY YOURSELF and WANT US TO CARE WHO YOU ARE.
11-16-2008 @ 11:38PM
Harry said...
I think most of us are all smart enough to know that pdiddydoodle is as low class as it gets and this doesn't surprise me. He got lucky and fell into money but class sure as hell didn't come with it. As many like him,just another lowlife with half a monkeybrain.