If there was any doubt left that P. Diddy has one of the crassest, most tasteless -- and brilliant -- minds in the history of marketing, this latest stunt should put it to rest.Next month, Diddy's new men's cologne "I am King" will hit stores, and the hip-hop mogul is hoping that it will resonate with the same people who voted for Barack Obama. "When you see Barack Obama, you see a strong, elegant black man and when people see my ad, it's almost like that's the trend," he told (subscription required) The Wall Street Journal. The paper adds that Diddy plans to promote the fragrance in a lunch he will hold in Los Angeles and on TV talk shows and link his new fragrance and Obama.
How wonderful. Diddy is hoping to capitalize on one of the most historic events in the history of this country to sell people 1.7 ounces of scented water for $100. Ads for the cologne feature a tuxedo-clad Diddy on the French Riviera aboard a yacht, on jet skis and on helicopters.
The commercial success of this cologne would speak volumes about the intelligence of the American consumer.
Reader Comments (Page 3 of 4)
11-16-2008 @ 11:51PM
dennis said...
AHHH ! ! AMERICA...WHAT A COUNTRY. ONLY PLACE WHERE SOME PUNK THUG CAN PRODUCE (C)RAP MUSIC AND MAKE MILLIONS. IF IT WASN'T FOR THE IMAGINATION OF SOME SLICK MARKETING......P.DIDDY WOULD BE OUT SOMEWHERE STEALING CARS.....ONLY THING MISSING FROM RAP MUSIC IS THE "C" IN FRONT OF IT...LET THEM ALL KILL EACH OTHER
11-16-2008 @ 11:59PM
April said...
Hollywood is breading ground for assholes!! P. Diddy would sell his own child up the river!
11-17-2008 @ 12:19AM
SamiR said...
P Diddy must not know the only "KING" in this country was ELVIS
11-17-2008 @ 12:06AM
terrin said...
shit for $100 it better be able to keep me smelling good for a mnth ata time for each spray...lol
11-17-2008 @ 12:13AM
zaphod said...
donkey spincter
11-17-2008 @ 5:02PM
Dianeinsocal said...
I have another idea, Diddy. Instead of "I Am King" call it "Lowered Expectations." After all, that's what Obama told us all to do...AFTER he won the election. Smells like a typical politician to me. No big change there. Oh except your hundred dollar price tag. That's BIG change, chump.
11-17-2008 @ 1:13AM
Michele said...
How sad is all I can stay. I don't care of his personal life choices but how classless can one get. If this story is true Mr Diddy, Sean, whatever has only really learned to assimilate the "man". He will never ever find peace or the true meaning of success; not to mention when he meets his maker. We can only pray for him and not end up assimilating him!
11-17-2008 @ 12:58AM
lianna said...
Damn, so tired of Diddy, and his endless self-promotion. Who knows what he really thinks, because it's all about image. So sad.
11-17-2008 @ 1:15AM
noed said...
It is sad that there are still so many ignorant asses out there that believe our president elect, will be standing next to every black,white,or Hispanic man who comes up with a disgusting idea. Like that of Sean Combs.
11-17-2008 @ 1:09AM
zipporah said...
Yeah...I am sorry Diddy. Puffy, Poofy..whatever the hell your calling yourself these days...but, in America there are no KINGS...sorry thats why this country was created to begin with...they were running away from the Kings rule. What an idiot this guy is. To ever even think any President is ever going to be a King. "For the people by the people"...Not for the King. We dont have those here. Maybe he should go to Africa and create one there where he can call himself a King. However, it cannot be in this country. The intentions behind the name are very telling...and to be honest with you as an Arab woman if I wanted to live in a Kingdom I move back to the east. Where I can be treated like crap by men because they are so much better than me...they are kings! Whatever.....this guy was finished back in the J-Lo days...he's a whole lot of OLD NEWS to me.
11-17-2008 @ 1:19AM
Chaz said...
What the hell,go for it.
11-17-2008 @ 1:21AM
Carl said...
P. Diddy is also a strong and elegant man? In the immortal words of Johnny Carson, "I did not know that!"
11-17-2008 @ 1:53AM
ran said...
it's only a matter of time until these clowns start saying "I am God". only time...
11-17-2008 @ 2:09AM
R. said...
First off,I am not racist. I believe God loves everyone the same. My concern is ...How can we overcome racism when races continue to do make issues of things,like a New cologne or a new President that happens to be black. Does that make one race more superior than another? Come on ...Lets come togather as a human race,Because this just stirs stink.Lets really try to make Dr. Kings dream happen. It should be all of our DREAMS. To live in Unity and Peace.Everyone should be proud of their heritage. So, P.Diddy go ahead and make all the cologne you want....But why not try to sell it to all races? and Quit making race the issue because this is what causes more racist. It o.k to Happy about having elected a Black President,My biggest concern is that he will do whats best for our country, It does not matter what race he is.I wish Everyone a Happy Holiday season!
11-17-2008 @ 2:19AM
Jayd said...
I guess P Diddy, dont even know, that there is only one King in America , and thats ELVIS , I think ole P DODDIE has been smoking to much On his little P DOODIE PIPE.
11-17-2008 @ 2:24AM
Jayd said...
You are right Hollywood is full of low life ASS HOLES, and QUEERS !!!!!!!!
11-17-2008 @ 2:32AM
Lin said...
Can we all agree that Barack Obama's mother was white??? I belive we all have let this fact fall through the cracks. Do what you want but the man is both black and white.
11-17-2008 @ 2:34AM
PAULA said...
THIS IS SO TYPICAL!! EVERY BROTHA, SISTA AND OPRAH THINK THEY GOT AN "IN" WITH THIS A-HOLE OBAMA! HE JUST USED YA'ALL TO GET UP THAT LADDER-FOOL'S! OBVIOUSLY OPRAH INGNORED HIS DEMAND ON ELECTION DAY WHEN HE MADE IT CLEAR HE DID NOT WANT ANY CELEBRITIES TO TAKE AWAY FROM "HIS" NIGHT!! GOOD LUCK MR. A-HOLE, THEY'RE ALL GONNA BE UP IN THERE!!!!!HA!
11-19-2008 @ 12:46PM
Peggy said...
Carole, for the record, Sean Combs grew up as an upper middle class black in nyc, and attended private schools.
11-17-2008 @ 2:47AM
MsBlase said...
I can't wait to see what fool will buy this cologne. I can't believe celebs will actually pay for it and regular men wont pay $100 in this economy. I say it wont sell.