If there was any doubt left that P. Diddy has one of the crassest, most tasteless -- and brilliant -- minds in the history of marketing, this latest stunt should put it to rest.Next month, Diddy's new men's cologne "I am King" will hit stores, and the hip-hop mogul is hoping that it will resonate with the same people who voted for Barack Obama. "When you see Barack Obama, you see a strong, elegant black man and when people see my ad, it's almost like that's the trend," he told (subscription required) The Wall Street Journal. The paper adds that Diddy plans to promote the fragrance in a lunch he will hold in Los Angeles and on TV talk shows and link his new fragrance and Obama.
How wonderful. Diddy is hoping to capitalize on one of the most historic events in the history of this country to sell people 1.7 ounces of scented water for $100. Ads for the cologne feature a tuxedo-clad Diddy on the French Riviera aboard a yacht, on jet skis and on helicopters.
The commercial success of this cologne would speak volumes about the intelligence of the American consumer.
Reader Comments (Page 4 of 4)
11-17-2008 @ 2:53AM
hydra-calm said...
sad...very sad
maybe he should call it Komrade!
11-17-2008 @ 2:56AM
Realistic said...
As long as we can all share the scent!
11-17-2008 @ 3:14AM
MG said...
Why not introduce it on Oprah ?
11-17-2008 @ 3:33AM
Angela said...
I don't object to people being successful, but I think this is just tacky. It just goes to show, having money does not necessarily mean you have class.
11-17-2008 @ 5:08AM
Rick said...
No class, Surprise!
11-17-2008 @ 5:11AM
Taran said...
A man is King in his castle; perhaps that is the imagery Diddy sought in his advertising.
11-17-2008 @ 5:20AM
Rick said...
Don't forget to wear the whole bottle for maximum effect!
11-17-2008 @ 5:42AM
RWroten said...
Face it folks. This will be a commercial success because if the people Obama bought thought he was worth the price, they surely will think the cologne is. Diddy knows a sucker is born every minute just like Barnum did, and in this case there were millions born in one life time.
11-17-2008 @ 6:12AM
Casey said...
i never right posts but I believe that is a bunch of bull.. i guess i should make some scented water now and call it king and sell it now and relate it to President bush so I can make a few million before he gets to it first!!!! And whoever buys this cologne just because Powder-Puff-Diddy-la-diddali DONG HEAD calls it I AM KING and relates it to Obama is clear the dumbest most ignorent person in the world. I can't believe this!
11-17-2008 @ 6:02AM
Andi said...
Ugh...all these idiots that think they'll use Obama as their new marketing campaign deserve what they get...Sean Combs isn't the only one hoping to make a buck.
11-17-2008 @ 6:17AM
Al Lanham said...
Not Black ! , half breed. Guess that's why he is the President.
11-18-2008 @ 3:44AM
Diane Skiff said...
Well that's it. I am repackaging disposable Schick shavers and calling it the "Say Goodbye to Bush" Special edition.
11-20-2008 @ 5:45PM
charlie said...
Hey ditty
take a bath and wash that stink off and you won;t need to cover up your musk.
11-20-2008 @ 10:10PM
billy said...
Hey ditty,
Did youever get the feeling you got left behind on
the "No child left behind under achievers bus?"
11-20-2008 @ 5:53PM
charlie said...
Mr. Combs has made a fortune catering to the semi literate underclass. He and other hucksters like jessie Jackson, al sharpton and others cater to different aspects of this audience that is long on money and short on intelligence.
It would be funny if it weren;t so sad.
11-21-2008 @ 7:36PM
V for victorious said...
no cologne for me ,i am allergick.
ijust need info where can i study ebonics.
arizona beverages plans to make watermellon ice tea with BWO picture on.
rumors,kfc,plans something.
brothers,this is like the second coming of Jesus.
allilouhia
11-22-2008 @ 12:48AM
Tarmarq said...
I am not a puffy fan....can't stand him actually....Elvis is not a king and Obama is not the messiah.....
Jesus Christ is the only King and The Messiah.....
I may have stepped on some people feelings but just stating the facts...
12-19-2008 @ 1:43AM
Cherokee said...
King? Please! P Diddy's cologne smells stinky. Usher's smells alot better. Use an attractive male model for your ads and commercials. P Diddy is too ugly, too dark and his mouth is way too small for his fat head. In my opinion, why lable yourself, as a king? King of all Fools, lol. Diddy is a joke. I'm not impressed. Diddy is so wasteful. $100 for stinky bottle of water.