Wal-Mart to put consumer electronics on sale


It appears that there is not much chance for makers of TVs, PCs, and video game systems to have a good holiday season. The consumer's pocket book is empty. Consumer electronics are relatively expensive and they are not items that anyone has to have while the recession roles on.

Enter Wal-Mart (NYSE: WMT), perhaps the only retailer large enough to change the course of fourth quarter sales for the electronics industry. The question is whether a company, even one as large as Wal-Mart. can make a difference with buyers who may spend as little as possible for the holiday?

According to CNN Money, "Wal-Mart is highlighting flat screen TVs, Blu-ray players, Xbox 360 consoles, and home computers in its much-anticipated Black Friday deals this year."

The news would seem to be positive for the consumer electronics industry, but a look at the numbers shows that it may not be be a terribly big deal. Of Wal-Mart's $97 billion in third quarter revenue, $61 billion came from its U.S. stores. If TVs, PCs, and video games are 1% of the big retailer's sales, that is "only" $610 million. Dell (NASDAQ: DELL), one of dozens of companies selling products in Wal-Mart, has quarterly revenue of over $16 billion. That means that the Wal-Mart sales are spread over so many large companies that even its heft may make very little difference.

No matter what Wal-Mart does, it will hardly make a dent in the troubled consumer electronics industry.

Douglas A. McIntyre is an editor at 24/7 Wall St.

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