Make smart financial decisions with DailyFinance

AOL Money & Finance

TiVo and Domino's Pizza team up to encourage sloth, obesity

More

Good news -- Christmas came early this year! This morning, TiVo (NASDAQ: TIVO) and Domino's Pizza (NYSE: DPZ) announced that they have joined forces to bring us all one step closer to the American dream. Thanks to a joint venture between the two companies, subscribers to TiVo's digital video recording service can now order a piping-hot pie from Domino's direct from their television set.

To take advantage of this waistband-unfriendly service, TiVo customers can click "I want it" from their TV remote. However, I imagine it's possible that this simple directive may soon be replaced by a series of Jabba the Hutt-like gurgles.

Rob Weisberg, vice president of precision and print marketing at Domino's, bragged that ''This is the first time in history that the 'on-demand' generation will be able to fully experience couch commerce by ordering pizza directly through their television set." (That sound you hear is the collective hardening of the 'on-demand' generation's arteries.)

As something of a lazy pizza-eater myself, I can't really give TiVo or Domino's too much grief over their scheme to fatten up the populace. My only question: why launch this groundbreaking service more than halfway through the regular football season? I can think of quite a few Bengals games this year where I could have used a pizza or two to kill the pain -- but I simply couldn't muster the energy to remove myself from the couch and pick up the phone...

Elizabeth Harrow is an analyst and financial writer in the research department at Schaeffer's Investment Research. She is featured in the video series Schaeffer's Daily Q&A on SchaeffersResearch.com.

Fresh From the Oven

    Claiming to be the first major restaurant chain to offer such a service nationwide, Domino's Pizza announced a new line of oven-baked sandwiches for home delivery. The $4.99 selections include Philly cheese steak, chicken bacon ranch, chicken parmesan, and Italian.

    Domino's Pizza / AP

    In April, Pizza Hut launched its line of Tuscani Pastas for delivery. The chain expected the Creamy Chicken Alfredo and Meaty Marinara pastas to make up as much as 15 percent of the company's business within a year without slicing into pizza sales.

    Pizza Hut / AP

    In March, Papa John's CEO Nigel Travis said that despite slumping sales and rising expenses among the industry, his chain had no plans to cut costs by shrinking pizzas or lowering the quality of ingredients. Source: AP, Reuters

    Papa John's International, Inc. / AP

Reader Comments (Page 1 of 1)

Symbol Lookup
IndexesChangePrice
DJIA-223.328,280.74
NASDAQ-49.201,796.52
S&P 500-26.91896.42

Last updated: July 05, 2009: 04:21 PM

BloggingStocks Exclusives

Hot Stocks

DailyFinance Headlines

Latest from BloggingBuyouts

TheFlyOnTheWall.com Headlines

BioHealth Investor Headlines

WalletPop Headlines

My Portfolios

Track your stocks here!

Find out why more people track their portfolios on AOL Money & Finance then anywhere else.

BloggingStocks Partners

More from AOL Money & Finance

WalletPop Headlines