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Touch screen computer from HP; Apple, though, set to gain massive market

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Sean Udall is a Minyanville contributor.

Interesting article on Hewlett-Packard (NYSE: HPQ) beating Apple (NASDAQ: AAPL) to the "touch" with regard to providing a touch screen interface on a computer. It's certainly a worthwhile read. However, I've long commented on AAPL and its particular touch technology being infused into its computer lineup in some way. Laptops will likely be the first enabled. However, I'll take some assertions in the article to task.

While AAPL is known to be a first mover and always have that advantage, that's not always the case. I think it's more the fact that when the company does something it just executes so well and improves an existing product category so dramatically that people think it's a first mover product.

It certainly was very late entering the cellular market but did it spectacularly with a game changer. Portable music devices were around for years and the iPod was the ultimate game changer. In fact, the continued iPod dominance with this mature of a product is simply shocking. I could give more examples but the point is made.


Also, AAPL has not really had the need to do something like this. The company is still selling Macs and Macbooks at record pace so they are smartly milking its current lineup while still taking advantage of its strengths.

Lastly, I wanted to make the point that these distressed end-market conditions may be setting up AAPL for even more stunning market share gains. To me it looks clearer everyday that the cellular phone/device market is going to be dominated by fewer players with multi-function handheld devices like the iPhone (likely AAPL, Research in Motion (NASDAQ: RIMM) and Google (NASDAQ: GOOG)).

Moreover, I expect the market share gains for AAPL to accelerate in the computing space. Tough times make for more discerning consumers. The company will investigate, demo and decide to make a choice that stands. The lifecycle for Macs are longer and while the price point is higher, during times of strained conditions, quality can outsell price if the value proposition is high. With the AAPL computing lineup that value proposition is very high. So look for AAPL to continue to execute and gain share over the next 1-2 years. I have a knowing feeling that AAPL may gain more share in the next two years than it did in the last two.

Professor Adam Katz referenced HPQ with regard to massive market share gains being had in the tech space. I couldn't agree more and have been thinking that same thing with AAPL and other select technology leaders. This will be true with at both the retail and commercial spaces and Cisco (NASDAG: CSCO) said as much on its last call.

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Last updated: November 12, 2009: 11:54 PM

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