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Unsold foreign cars piling up at U.S. ports

It's rapidly becoming the world's largest parking lot.

Is it the Cross Bronx Expressway at 6 p.m.? No, it's the Long Beach, California port, which along with the Los Angeles port is rapidly becoming a defacto storage lot, The New York Times reported, as thousands of unwanted, new foreign cars pile up, their future unknown.

The reason? Foreign new car sales have plunged as consumers cut back spending amid the caution-inducing U.S. recession and unemployment levels rise, which historically has led to a decline in new car sales. New car dealers order cars months in advance but have the authority to reject delivery if demand declines.

Further, if you thought only U.S. automakers General Motors (NYSE: GM), Ford (NYSE: F) and Chrysler had lots and storage fields of unsold new cars, you're mistaken, so says economist Peter Dawson.

"This recession is an equal-opportunity pain inflicter for auto manufacturers, and it's hitting foreign car manufacturers as well," Dawson said. "Toyota (NYSE: TM), Nissan, even Mercedes-Benz are seeing their inventories build, despite promotions and sales incentives."


The typical car supply on hand per manufacturer is now four months, compared to two months, a year ago The Times reported. Dawson says he knows why.

"There's this mindset among manufacturers to say 'our models won't be hurt as much by the downturn,' so they continue to produce at the same rate. Then they realize that declining employment levels affect all brands, to varying degrees, and the inventory of unsold cars rises," Dawson said.

Further, Dawson said this recession's inventory build is also being magnified by a new factor: globalization has created too many auto manufacturers.

"Most auto sector analysts agree that there are too many manufacturers. There's also a wide swath of mid-priced cars with little performance or styling difference and that's also served to clog sales," Dawson said. "The solution would be mergers and consolidation, with other companies ceasing operations, but many foreign countries view auto manufacturing as a high-end strategic resource, a national asset and treasure, and they'd rather do what it takes to support their companies than see them go out of business."

The inventory build also underscores another auto sector reality, Dawson said: the first company that can produce "a game-changer" -- a remarkably innovative auto, such as a viable electric car or a sedan that doubles gas mileage -- will quickly become distinct and have an advantage over the pack.

Auto Sector / Economic Analysis: Those who thought all was well among foreign car manufacturers are mistaken. Moreover, the above adds evidence for an U.S. auto sector revitalization package, with incentives for next-generation car development. If other nations are committed to strengthening their auto manufacturers, Congress and the U.S. president should act to strengthen GM, Ford and Chrysler.
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Last updated: November 27, 2009: 10:07 AM

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